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As many author-entrepreneurs know, your book sales typically won’t be your greatest source of income! As such, it’s important to think of different ways that writing a book can ultimately generate profit for your business. In episode 26 of the Happy Self Publishing Show, we spoke with Alison Sigmon to learn about how she used her bestselling book, Delivering Bad News In Good Ways, to start conducting corporate workshops. Join us as Alison shares her tips for developing content, partnering with corporations to get your message across, pitching your skills and leveraging your professional relationships to make your workshop goals become reality.
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