How To Organize A Podcast Tour To Promote Your Recently Launched Book

Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!

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Ep 017: Hynek Palatin: How do I ensure that my book is well-formatted?

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

Prague-based Hynek Palatin is a self-published book author and designer who specializes in e-book and paperback formatting. Join us as he highlights what authors should look out for when formatting their book and shares his valuable tips and tricks for creating the most attractive manuscript possible. Having designed a multitude of projects, Hynek is a leading authority on formatting and can help authors ensure that their book’s interior design is professional, consistent and well-executed.
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Ep 016: Honorée Corder: What’s the best writing method to follow when you’re co-writing a book?

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

In today’s episode, we asked Honorée Corder about which writing methods were best to follow when co-authoring a book. As the author-entrepreneur behind over 20 books, including the bestselling You Must Write A Book, Honorée has worked with numerous co-authors, including the famed Hal Elrod. Join us as Honorée highlights the benefits of partnering with a co-author, how to pick the right one and the ideal practices to make the working process between the two of you more efficient.
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Ep 015: Morgan Gist Macdonald: Is it necessary to hire an editor if I have an excellent command over the English language?

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

In this episode, we sit down with Morgan Gist Macdonald to highlight the importance of hiring an editor for your self-published book – even if you’ve got an excellent command over the English language! Morgan is the founder of Paper Raven Books and the bestselling author of Start Writing Your Book Today. Join us as she discusses how spelling and grammar mistakes can negatively impact your Amazon reviews, lead to lowered book sales, prevent you from signing traditional publishing deals and hinder your chances of collaborating with industry leaders in your field.
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Ep 014: Michal Stawicki: How to get the best ROI from Amazon ads?

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

Not a natural marketer? Join us as we interview Michal Stawicki to learn how to see your best-ever ROI on Amazon ads. As a serial entrepreneur and author, Michal has written an impressive 15 books in the past three years along and is the founder of ExpandBeyondYourself.com. In this episode, he explains how to experiment with Amazon ads to boost your book’s search ranking and see an overall increase in sales. Michal highlights all of the details you’ll need to know, from how to set up the ads to how to research which keywords to include in them, how to set keyword prices and more.
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8 Habits You Need To Break To Achieve Your Highest Ever Productivity Levels

Writer’s block and procrastination are two of the chief nuisances we hear about in our clients’ lives on a regular basis. From hitting a creative wall and being seemingly unable to move forward from it or relentlessly avoiding deadlines, these two grievances are easily the greatest obstacles that most authors face. We’ve all been there at some point or another, and have paid close attention to what works and what hasn’t while trying to get ourselves out of the unproductive mess we’ve found ourselves in.

Luckily, there are a couple of habits you can avoid in order to make the writing process easier for yourself – even if you’re predisposed to avoiding any and all forms of project commitment like the plague. Read More

Ep 013: Kathryn Jones: How to create a valuable team to support your book’s launch?

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Join us as we sit down with marketing guru Kathryn Jones to discuss how authors can build a valuable launch team to propel their book’s sales immediately after its release. As the bestselling author of Automate Your Routines, Guarantee Your Results, Kathryn employed her savvy marketing know-how to attract over 560 people to her first book’s launch team in April 2016. Their reviews and support enabled her book to hit Amazon’s bestseller list and drew significant attention to her business, Automate Academy. In our latest episode, Kathryn shares how to change your pitching perspective, cater to your audience’s interests and employ simple marketing tactics to ultimately build an actionable book launch team.
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jaya ramachandran

Ep 012: Jaya Ramachandran: When there are so many books written by experts, who will read my book?

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In episode 12 of our podcast, we sat down with Jaya Ramachandran to discuss how authors can overcome self-doubt and stop comparing themselves to experts within their niche. As the bestselling author of Bounce Back With Power, Jaya Ramachandran quit her 9 to 5 job and has since become a serial entrepreneur in the self-development and coaching space. She highlights the importance of finding your authentic voice as an author, connecting with your audience and sharing content from your own perspective in order to produce a book that ultimately stands out from the pack.
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austin-netzley

Ep 011: Austin Netzley: If I have just $500 to market my book, can it still become an Amazon bestseller?

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In Episode 11, we sit down with author and marketer Austin Netzley to discuss how to stretch your book marketing efforts on a shoestring $500 budget. Austin is the founder of Epic Launch, one of the most celebrated book launch companies operating today. He has worked with authors Brian Tracy and Peter Woods and has helped launch hundreds of books, moving more than 1.5 million copies worldwide. He is also the author of Make Money, Live Wealthy – which was a bestseller in multiple categories on Amazon for over 100 days straight.
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Ep 010: Pia Edberg: How do you maintain your book sale consistently even months after the launch?

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In Episode 10, we sit down with Pia Edberg to discuss how to consistently maintain book sale figures even months after your launch. Pia is the bestselling author of The Cozy Life, which continues to sell thousands of copies both online and in its printed format to this day – despite being published 9 months ago! Join us as Pia shares her book marketing tips and strategies, including the use of Kindle Direct Publishing Promotions, social media hashtags, Amazon ads, giveaways and more.
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