Ep 026: Alison Sigmon: How to use your book to conduct a corporate workshop?

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As many author-entrepreneurs know, your book sales typically won’t be your greatest source of income! As such, it’s important to think of different ways that writing a book can ultimately generate profit for your business. In episode 26 of the Happy Self Publishing Show, we spoke with Alison Sigmon to learn about how she used her bestselling book, Delivering Bad News In Good Ways, to start conducting corporate workshops. Join us as Alison shares her tips for developing content, partnering with corporations to get your message across, pitching your skills and leveraging your professional relationships to make your workshop goals become reality.
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Client Case Study: Automate Academy’s Kathryn Jones

As the bestselling author of Automate Your Routines, Guarantee Your Results, Kathryn Jones has helped countless entrepreneurs and professionals increase their productivity, achieve their goals and automate tasks in order to focus on the bigger picture.  Since self publishing her book, it has hit Amazon’s bestseller list and helped propel her business, Automate Academy, to new heights. We recently sat down with her to learn more about how writing a book helped Kathryn grow both personally and professionally, as well as which tidbits of advice she would give to new authors hoping to do the same.

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Ep 025: Ashley Emma: How to choose the perfect title and sub-title for your book?

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Caught up in the seemingly impossible task of choosing a title and sub-title for your book? We’ve all been there. Join us for episode 25 of the HSP Show, where bestselling author Ashley Emma explains how she manages to narrow down her selections and come up with a winning frontrunner. Ashley wrote her first novel at age 14, self published it at 16 and has written 6 books since – including the recent Amazon chart-topping Fearless Author. She highlights how seeking out your peers’ opinions is paramount in the title and subtitle selection process, as well as the importance of gaining outside perspective as an author.
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Ep 024: Jim Molinelli: How does one successfully promote their paperback book?

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In today’s episode, we sit down with architect and remodelling expert Jim Molinelli to learn more about how he got his book, Remodel, to the no. 1 bestseller position in both the Kindle and Amazon paperback stores. Join us as Jim shares the clever marketing tactics he employed to ensure that readers were buying paperback copies of his book, despite the fact that he was also selling a less expensive e-book version. He shares his valuable tips for climbing to the top of third party sales platforms using tailored pricing strategies, category positioning and more!
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5 Reasons Why Publishing A Book As An Entrepreneur Will Completely Transform Your Business

One of the most recurring comments we hear from the entrepreneurs we meet is how much they’d love to write a book, yet what little time they have to do so. Many of them wonder if taking their focus away from running their business in order to finally finish their book will actually be worth it in the grand scheme of things.

Well, judging by some of the world’s biggest entrepreneurial names – we’d have to say a BIG yes. It’s no secret that notable leaders such as Tony Robbins, Guy Kawasaki and Gary Vaynerchuk found significant success thanks to the invaluable content they provided to the public via their books.

Here are five reasons why you should take a page out of their books (no pun intended!) and write one of your own.
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Ep 023: Nick Loper: What are the best types of lead magnets for a book?

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What are lead magnets and why should authors include them in their books? In this episode, we sit down with Nick Loper to find out why they’re so important – especially for those selling on third party platforms such as Amazon. Nick is the bestselling author of several books, including the recently released Buy Buttons, and the founder of Side Hustle Nation – a growing community and resource for aspiring and part-time entrepreneurs. Join us as he highlights the best kinds of lead magnets to use in order for authors to create as many leads and e-mail opt-ins as possible.
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Ep 022: Kylie Ansett: How do I create a mindmap for my book?

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In this episode, Kylie Ansett explains how creating a mindmap for your book can help you produce your best work. Based in Sydney Australia, Kylie is the bestselling author of two books and the guru behind an online course that teaches new authors how to write their first books. Join us as she explains how a mindmap helps you transfer all of your ideas and thoughts onto paper in such a way that can guide your vision, validate topics and ultimately structure your book’s contents. Using this handy tool is a great way to organize your thoughts and sift through any excess mental clutter – something that authors of all experience levels could benefit from!
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How To Implement The Ideal Content Strategy To Grow Your Author Brand

In today’s ever-expanding digital era, it’s no longer enough for authors to only write a book. Sure, you might have written the very best book within your niche, but your sales will eventually lose momentum unless you start producing accompanying content to blast to your audience via newsletters, e-mail marketing automations, your blog, social platforms and more!

Why is a carefully curated content strategy so important for authors?

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Ep 021: The Merrymaker Sisters: Is it a good idea to sell my book exclusively on my website?

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In today’s episode, we sit down with the Merrymaker Sisters to discuss whether selling your book exclusively on your site versus via traditional online retailers such as Amazon is a good idea. As the founders of a lifestyle empire that reaches over 1.5 million readers each year, the Merrymaker Sisters recently published their latest cookbook, Get Merry, and have been selling it exclusively to their existing audience on their website. Join us as they highlight the pros and cons of avoiding traditional online retailers and going the DIY route when it comes to making book sales.
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Ep 020: Azul Terronez: Should I hire a book coach and how do they help?

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In today’s episode, we sit down with Azul Terronez to discuss why you should hire a book coach and how they can help you as an author. Azul Terronez is passive income guru Pat Flynn’s book coach and has encouraged countless authors to find a vision for their books and take the actionable steps to make it happen. Join us as the bestselling author of The Art of Apprenticeship explains why gathering the confidence to write and finish your book is the most important step in the process and how a book coach can help you decide on the right message in order to change your career’s trajectory.
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