The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the handiest tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!
Provide incredible value
The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.
As fantastic as reading a great book is, the unfortunate reality is that many people are too busy to find the time to sit down, relax and flip through its pages from cover to cover. However, since the MP3 audiobook craze hit in 2005, “listening” to books has become the new modus operandi for those short on leisure time. Thanks to audiobook narration, your target readers can now absorb your manuscript’s contents while walking their dog, hitting the treadmill at the gym or commuting to work.
Essentially, audiobooks allow readers to boost their productivity by doing two things at once – eliminating the sentiments of guilt surrounding losing valuable time by reading the traditional way. 37% of readers today say that they prefer listening to audiobooks, with the number increasing every year. As such, the number of audiobooks being created every year is on the rise, compared to the quantity of paperback or hardcover books being printed. However, critics are quick to judge audiobooks – saying that they fail to deliver the same benefits as printed books do, such as intellectual and emotional fulfillment. Here’s why we disagree.
Congratulations! You’ve come up with your book idea, have done your competitor research and have a clear idea of how to market your final work within your chosen niche. Beyond that, you’ve created a table of contents, mapped out a writing schedule and are finally ready to set the wheels in motion to make your project happen!
Everybody who’s seen your work tells you that you’re a great writer, so you’re looking forward to self-publishing and skipping out on the costs of a traditional editor. While we have no doubt that your writing is fantastic, there are several common writing mistakes to keep in mind when creating your manuscript for the first (or subsequent) time. As professional editors, we come across these stylistic glitches day in and day out while scanning through the first drafts of our clients’ books. By becoming aware of them and steering your writing in the opposite direction, your book’s contents will improve almost instantaneously. Read More
With self-publishing encompassing everything from book formatting to cover design, marketing principles and launch tactics, where does a new author start?!
Publishing your own book is much more efficient, affordable and achievable than going down the traditional publishing route, but the process doesn’t come without its own set of hurdles.
The good news is that there is a wealth of self-publishing blogs out there that are equipped with the valuable resources, tips and tricks to help first-time (or second-time, third-time, fourth-time!) authors navigate through the writing and indie publishing process. As the self-publishing field is constantly evolving, we like to revisit these blogs on a regular basis to keep ourselves up to date with what’s happening in the industry and constantly continue to learn from our knowledgeable peers.
Here are 10 of the self-publishing authorities that we follow and love, in no particular order of preference.
As much as we’d like to believe otherwise, the reality is that not everybody is an author. While almost all of us have an important message or valuable knowledge to share, there will always be a select few people that are more talented at writing than others. And that’s ok! If we all shared the same skill set, the world would be a much less interesting place.
If you’ve got an incredible idea for a book but are struggling to go through the motions of writing it, angel writing just might be the ideal solution for you to put words to paper (or, in this day and age, screen) and get your work published! Here’s what it entails and why it is a great service for those who struggle with writing or simply don’t have the time to do it.
While there are countless benefits to becoming an entrepreneur or author, the one drawback that isn’t often highlighted is that it can be a slightly lonely process. Sure, the work you’re doing is fulfilling and working for yourself is incredibly liberating. You’re disciplined for the most part, and are thriving without a boss looking over your shoulder! However, you miss hearing other people’s feedback and working on projects in a team setting. And you’ve been finding yourself procrastinating a little bit more than usual lately..
Part of the creative process involves bouncing ideas back and forth, and sometimes you wish there was somebody else around to provide their opinion. Not to mention – you could do with a little boost of motivation to stay focused when the urge to give in to distraction hits, or valuable advice that would help you map out the best way to reach your goals.
It sounds like you might be searching for an accountability partner. Read More
“I want to write a book, but I’ve heard that only a small percentage of them actually sell. If I won’t actually make any money off all the time I’ve spent writing, what’s the point?”
We can’t tell you how many times prospective clients and hesitant first-time authors have voiced this concern to us.
Granted, many books don’t actually generate enough revenue from sales alone to match your salary for the year – let alone the month. However, the benefits they can bring to your business will manifest themselves in a myriad of other ways. Read on to find out how.
To Share Your Knowledge Or Message With The World
If you think you have something important to say, chances are somebody else in the world would agree. Provided you have a unique angle in mind, there is almost always an audience for any possible topic a book could cover – regardless of how obscure yours might be! The tough part is figuring out how to share your knowledge in a manner that people could relate to or in a way that would capture their interest until the very last page.
Have confidence in the information or message you’d like to spread. You already think it’s valuable – now it’s time to convince your future readers to agree. Once you’ve managed to tap into your target audience’s interests and have them read your book, you’ve set the wheels in motion for the marketing process that will soon unfold and help your business flourish.
When I published Job Escape Plan: The 7 Steps to Build a Home Business, Quit your Job and Enjoy the Freedom, readers kept asking how I managed to get leading experts such as John Lee Dumas, Steve Scott, Nick Loper, Rob Cubbon, Stefan Pylarinos and others to provide interviews for the book. Then, when my husband Girish Kumar’s book The Marriage Mantra was published, people were once again curious about how he was able to land a foreword from Brian Tracy and interviews with Karan Bajaj, Dave Chesson and 8 other authorities.
It is a known fact that including influencers’ perspectives and testimonials in your book lends you increased credibility as an author and adds more value to the content for readers. Yet while all of that sounds fantastic, how can a first time author with no connections to these experts achieve this?
Have you been trying to write a book for years, but keep finding yourself getting lost in the process or being unable to stir up the motivation to deliver a final product? If so, you’re far from the only one.
In fact, only 3% of the aspiring authors who start writing a book end up actually finishing it. Among that 3%, just 20% of the authors manage to publish the content they’ve put countless hours of thought and effort into.
In other words, if 1000 people start writing – only 30 of them finish the book and just 6 of them end up publishing it. Pretty surprising, right?
If you’re one of the 994 who don’t finish the book, here are a few reasons why. Read More
Congratulations! After months of hard work, you’ve managed to finish writing your book. So, now what? Before you can start thinking about marketing it, you’ll need to have a cover designed.
While you might have dozens of ideas of what you want it to look like, it seems next to impossible to pick just one. From fonts to colors and photos, the number of options you have to choose from for your book’s cover makes your head spin. Read More