5 Reasons Why Publishing A Book As An Entrepreneur Will Completely Transform Your Business

One of the most recurring comments we hear from the entrepreneurs we meet is how much they’d love to write a book, yet what little time they have to do so. Many of them wonder if taking their focus away from running their business in order to finally finish their book will actually be worth it in the grand scheme of things.

Well, judging by some of the world’s biggest entrepreneurial names – we’d have to say a BIG yes. It’s no secret that notable leaders such as Tony Robbins, Guy Kawasaki and Gary Vaynerchuk found significant success thanks to the invaluable content they provided to the public via their books.

Here are five reasons why you should take a page out of their books (no pun intended!) and write one of your own.
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Ep 023: Nick Loper: What are the best types of lead magnets for a book?

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What are lead magnets and why should authors include them in their books? In this episode, we sit down with Nick Loper to find out why they’re so important – especially for those selling on third party platforms such as Amazon. Nick is the bestselling author of several books, including the recently released Buy Buttons, and the founder of Side Hustle Nation – a growing community and resource for aspiring and part-time entrepreneurs. Join us as he highlights the best kinds of lead magnets to use in order for authors to create as many leads and e-mail opt-ins as possible.
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Ep 022: Kylie Ansett: How do I create a mindmap for my book?

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In this episode, Kylie Ansett explains how creating a mindmap for your book can help you produce your best work. Based in Sydney Australia, Kylie is the bestselling author of two books and the guru behind an online course that teaches new authors how to write their first books. Join us as she explains how a mindmap helps you transfer all of your ideas and thoughts onto paper in such a way that can guide your vision, validate topics and ultimately structure your book’s contents. Using this handy tool is a great way to organize your thoughts and sift through any excess mental clutter – something that authors of all experience levels could benefit from!
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How To Implement The Ideal Content Strategy To Grow Your Author Brand

In today’s ever-expanding digital era, it’s no longer enough for authors to only write a book. Sure, you might have written the very best book within your niche, but your sales will eventually lose momentum unless you start producing accompanying content to blast to your audience via newsletters, e-mail marketing automations, your blog, social platforms and more!

Why is a carefully curated content strategy so important for authors?

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Ep 021: The Merrymaker Sisters: Is it a good idea to sell my book exclusively on my website?

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In today’s episode, we sit down with the Merrymaker Sisters to discuss whether selling your book exclusively on your site versus via traditional online retailers such as Amazon is a good idea. As the founders of a lifestyle empire that reaches over 1.5 million readers each year, the Merrymaker Sisters recently published their latest cookbook, Get Merry, and have been selling it exclusively to their existing audience on their website. Join us as they highlight the pros and cons of avoiding traditional online retailers and going the DIY route when it comes to making book sales.
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Ep 020: Azul Terronez: Should I hire a book coach and how do they help?

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In today’s episode, we sit down with Azul Terronez to discuss why you should hire a book coach and how they can help you as an author. Azul Terronez is passive income guru Pat Flynn’s book coach and has encouraged countless authors to find a vision for their books and take the actionable steps to make it happen. Join us as the bestselling author of The Art of Apprenticeship explains why gathering the confidence to write and finish your book is the most important step in the process and how a book coach can help you decide on the right message in order to change your career’s trajectory.
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6 Foolproof Methods To Uncover Bestselling Ideas For Your Next Book

It’s one thing to write a book, but another to write a book that people will actually want to read.

With thousands of new books being self-published every single day, how do you decide on a topic that will draw in an audience’s interest, set itself apart from the pack and sell?

Deciding on your book’s topic is no easy feat. As an author, you’ll be tied to your work for life – so it had better be good! And you’ll be investing months of your time into the process of writing it, so you should be prepared to spend months living, breathing and dreaming of your subject.

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Ep 019: Rosalind Cardinal: How can self published authors get their work stocked on book shelves?

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When she isn’t busy selling books as the successful author of The Resilient Employee, Rosalind Cardinal is the managing director of Shaping Change, a consultancy specializing in organizational development and human resources. While having her book climb to the top of the bestsellers chart on Amazon, Rosalind also managed to sell an impressive number of copies of it in traditional bookstores – a huge dream for many self published authors. Join us as she shares her tips for how to have your next book stocked on shelves in print.
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steve scott

Ep 018: Steve Scott: How do I generate multiple book ideas and decide on my book’s final topic?

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In this episode, we sit down with Steve Scott to discuss how to facilitate the process of generating multiple book ideas in order to ultimately decide on your book’s topic. As the founder of the incredibly resourceful Authority Self Publishing and the author of 69 books, Steve is a seasoned veteran when it comes to conjuring up content ideas. Join us as he shares his insightful tips, including using research to uncover your audience’s most pressing questions and making use of Google’s keyword planner to figure out what you should be writing about.
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How To Organize A Podcast Tour To Promote Your Recently Launched Book

Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!

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