Ep 042: How can authors build their email list to market their book? with Meera Kothand

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Writing a book is one thing, but marketing it is a whole other ball game! To help lift your marketing efforts off the ground, we asked bestselling author of the One Hour Content Plan and email marketing specialist Meera Kothand to stop by the show and share her invaluable insights. Meera’s book hit the bestseller chart after just a few days thanks to the power of her e-mail list. She shares how delivering value and creating trust with your followers can ultimately grow your business and multiply your book sales in the long run.

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Ep 041: How can authors effectively use their website to sell their services? with Tsavo Neal

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For episode 41 of the Happy Self Publishing show, we sat down of Tsavo Neal – a digital specialist who helps businesses and consultants position themselves as authorities in their industries and gain new clients.  Thanks to Tsavo’s expertise, a number of authors, consultants and coaches have been able to get the most out of their website and market their services effectively. Join us as Tsavo explains how self published authors can use their site and book in conjunction with one another to lead clients up their product ladder and offer them their highest paid services.

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Ep 040: How can authors distribute their ebooks and audiobooks via Draft2Digital? with Kevin Tumlinson

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Many first-time authors become overwhelmed with all of the steps involved in the self publishing process and focus solely on Amazon to distribute their books, overlooking all of the other possible platforms. Kevin Tumlinson, bestselling author and Director of Marketing at Draft2Digital, joins us for Episode 40 of the Happy Self Publishing Show to explain how authors can distribute their audiobooks and e-books on alternative platforms, aside from Amazon. Having written over 40 books, Kevin explains how using a publishing aggregator such as Draft2Digital allows authors to upload and distribute their books on outlets worldwide, reaching a larger audience in the process.

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Ep 039: Alan McComas: How to effectively use press releases to promote your book?

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How did a first-time self published author manage to get press coverage from the likes of Fox, CBS and NBC? Alan McComas, author of the bestselling book Laidback Lifestyle, joins us to highlight how he effectively used the power of media press releases to promote his book – while also acting as VP of an engineering company, dabbling in real estate as a side business and playing lots of golf! While he didn’t expect his book to receive as much coverage as it did, he shares his insights on how to work the press to get them interested in your content.

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Ep 038: Ray Brehm: How do I use the concept of rapid writing to finish my book’s rough draft?

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As the author of multiple bestselling books including Author Startup and High Performance Paperback, Ray Brehm has positioned himself as an expert who helps entrepreneurs become authors. Having spent over three months in the editing phase of his first book, he is no stranger to procrastination and how authors can become their own bottleneck. He joins us for Episode 38 of the Happy Self Publishing show to explain how the concept of rapid writing can help authors complete their books faster and overcome roadblocks in the self publishing process.

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Ep 037: Robbie Samuels: How to leverage the power of LinkedIn to market your book?

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Having been recognized as a networking expert by Inc and Lifehacker, Robbie Samuels recently dropped by our podcast to discuss how authors can leverage the potential of LinkedIn to market their books. As the author of the recently launched Croissants Vs. Bagels, Robbie is an advocate of avoiding wasting time on networking and spending it building valuable relationships instead. He joins us to explain how he successfully used LinkedIn to promote his book before its launch and engage his network of contacts effectively on the platform.

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Ep 036: Joanna Jast: How can self-published authors make it to WSJ bestseller list?

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We’ve all heard of the New York Times bestseller list, but what exactly is the WSJ bestseller list and how can self-published authors make it onto it? For episode 36 of the Happy Self Publishing Show, we’re joined by productivity coach Joanna Jast – author of Hack Your Habits and Laser Sharp Focus – the latter of which recently ranked on the WSJ bestseller list. While the general belief is that making it onto these prestigious lists is a privilege reserved for traditionally published authors, Joanna explains how self-published ones can break the mold by using a handful of clever marketing strategies.

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Ep 035: Qat Wanders: How to attract coaching clients using your book?

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When entrepreneurs or coaches write a book, many of them are surprised to find that it quickly acts as a business card on steroids and shoots their sales through the roof. Our client Qat Wanders recently experienced a similar realization after her bestselling book Yoga for You brought in over $30,000 worth of coaching clients within just a month after its release! Readers of the book found her via Facebook and Twitter and quickly enlisted her savvy know-how to help them overcome chronic pain and more through her tailored yoga techniques. Join us as Qat explains how her book helped attract these clients and how you can mimic the strategies she used to ultimately grow your business.

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Ep 034: Piyush Bhatia: How to make your book launch event a huge success?

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Piyush Bhatia is the author of Get Your Dream Job and the founder of BM Consultants India, a site dedicated to helping professionals communicate more effectively. He recently hosted a successful launch party for his book, which saw over 150 of India’s senior executives from a range of multiple industries in attendance. He sat down with us to share what went into preparing his event and key details that authors should focus on to make sure that they launch their books with maximal bang. Join us to learn more about Piyush’s top event planning tips, including selecting an overarching theme and contacting noteable speakers to present their thoughts in order to increase the value that your launch can provide.

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Ep 033: Marc Reklau: How do you get your self-published book distributed by traditional publishers?

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As the author of the bestselling book 30 Days: Change Your Habits, Change Your Life, Marc Reklau knows a thing or two about attracting offers from traditional book publishers. After selling more than 25,000 copies of his book in multiple languages, he was approached by publishers around the world hoping to distribute his book. Join us as he explains how finding success as a self published author can attract publishers who weren’t previously interested in your work.

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