In today’s ever-expanding digital era, it’s no longer enough for authors to only write a book. Sure, you might have written the very best book within your niche, but your sales will eventually lose momentum unless you start producing accompanying content to blast to your audience via newsletters, e-mail marketing automations, your blog, social platforms and more!
Why is a carefully curated content strategy so important for authors?
It’s one thing to write a book, but another to write a book that people will actually want to read.
With thousands of new books being self-published every single day, how do you decide on a topic that will draw in an audience’s interest, set itself apart from the pack and sell?
Deciding on your book’s topic is no easy feat. As an author, you’ll be tied to your work for life – so it had better be good! And you’ll be investing months of your time into the process of writing it, so you should be prepared to spend months living, breathing and dreaming of your subject.
Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!
Writer’s block and procrastination are two of the chief nuisances we hear about in our clients’ lives on a regular basis. From hitting a creative wall and being seemingly unable to move forward from it or relentlessly avoiding deadlines, these two grievances are easily the greatest obstacles that most authors face. We’ve all been there at some point or another, and have paid close attention to what works and what hasn’t while trying to get ourselves out of the unproductive mess we’ve found ourselves in.
Luckily, there are a couple of habits you can avoid in order to make the writing process easier for yourself – even if you’re predisposed to avoiding any and all forms of project commitment like the plague. Read More
With the online learning sector projected to generate over USD 100 billion in 2017, virtual education is in its prime. People feel a lot more comfortable spending money for educational purposes online than they once did, and this mindset shift has paved the way for 95% of American universities to start offering e-learning outlets, as well as for a variety of bloggers and professionals to begin adapting their content into online course format.
As busy schedules take precedent in our daily lives, many of us find ourselves too busy to read much between all of the projects we’re juggling at any given moment. At Happy Self Publishing, we’re a huge fan of podcasts – we can put them on while working, running errands or simply just multi-tasking like the productive bunch we are! Not only are they efficient, but they allow us to learn and absorb as we’re checking items off our seemingly endless to-do lists. Read More
Many first-time authors spend a lot of time and effort on their books – and understandably so! – yet neglect to provide enough thought towards what they’ll try to accomplish on the back end of things once their book has launched.
Quite simply put – Amazon Kindle SEO is the process of using keywords to have your book rank higher in Amazon search results than other books. And chances are, if you’ve put the blood, sweat and tears into writing a book…you’re going to want readers to find and buy it!
Once authors understand what should be outsourced and what shouldn’t (see our previous blog post – How the 3 List System Can Boost Author Productivity), they should learn HOW to outsource it in order to get the best value for the money they’ve invested. In our profession, we see a lot of our clients try to outsource components of their self-publishing process and – to be perfectly honest – fail miserably.
The end to end process of self-publishing a book is a great deal of work to take on, even for the most seasoned of authors. Throughout our experience working with new or recurring clients, we’ve witnessed firsthand just how overwhelming it can be, with many asking the same question: where do I start?!