Many first-time authors spend a lot of time and effort on their books – and understandably so! – yet neglect to provide enough thought towards what they’ll try to accomplish on the back end of things once their book has launched.
Quite simply put – Amazon Kindle SEO is the process of using keywords to have your book rank higher in Amazon search results than other books. And chances are, if you’ve put the blood, sweat and tears into writing a book…you’re going to want readers to find and buy it!
Once authors understand what should be outsourced and what shouldn’t (see our previous blog post – How the 3 List System Can Boost Author Productivity), they should learn HOW to outsource it in order to get the best value for the money they’ve invested. In our profession, we see a lot of our clients try to outsource components of their self-publishing process and – to be perfectly honest – fail miserably.
The end to end process of self-publishing a book is a great deal of work to take on, even for the most seasoned of authors. Throughout our experience working with new or recurring clients, we’ve witnessed firsthand just how overwhelming it can be, with many asking the same question: where do I start?!
You’re hoping to write a book, but you just can’t justify the cost of publishing it. Whether you’ve recently started up a business and are tight on funds or are struggling to see how you’ll make a return on your investment, we completely get it – publishing can cost A LOT. Read More
As an entrepreneur, the learning curve never ends. We’re all only human – meaning that none of us can be great at absolutely everything naturally! While one person’s innate talents might involve a knack for coming up with creative business ideas, another could excel at accounting. We all have our strengths and weaknesses, and newfound entrepreneurs work especially hard at improving their flaws in order to try to successfully tackle it all – especially in the early stages of a startup or business.
From boosting your confidence levels to learning how to stand out from the competition in a crowded marketplace, there is a neverending number of lessons to be had in the realm of entrepreneurship. When I first founded Happy Self Publishing, I absorbed any material I could find about e-mail marketing, building a client base and balancing a social life with a burgeoning business.
Here are ten of the best books I’ve encountered along the way that are a must-read for new or even veteran entrepreneurs.
From e-books to print ones and everything in between, the process of selecting a distribution platform for your carefully crafted new creation can be a lengthy one. Luckily, new authors are certainly not short on options – with countless of them now available in today’s market.
As a self-publishing company, we’ve made the rounds (about a hundred times!) of them all and have come up with our top selections. Beyond making your book available to the masses, many of them also conveniently offer a variety of incredibly useful resources to those finding themselves going through the publishing process for the first (or subsequent) time.
Feel free to browse through our picks and visit their sites to determine which one is right for your final product and your goals.
The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the handiest tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!
Provide incredible value
The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.
As fantastic as reading a great book is, the unfortunate reality is that many people are too busy to find the time to sit down, relax and flip through its pages from cover to cover. However, since the MP3 audiobook craze hit in 2005, “listening” to books has become the new modus operandi for those short on leisure time. Thanks to audiobook narration, your target readers can now absorb your manuscript’s contents while walking their dog, hitting the treadmill at the gym or commuting to work.
Essentially, audiobooks allow readers to boost their productivity by doing two things at once – eliminating the sentiments of guilt surrounding losing valuable time by reading the traditional way. 37% of readers today say that they prefer listening to audiobooks, with the number increasing every year. As such, the number of audiobooks being created every year is on the rise, compared to the quantity of paperback or hardcover books being printed. However, critics are quick to judge audiobooks – saying that they fail to deliver the same benefits as printed books do, such as intellectual and emotional fulfillment. Here’s why we disagree.
Congratulations! You’ve come up with your book idea, have done your competitor research and have a clear idea of how to market your final work within your chosen niche. Beyond that, you’ve created a table of contents, mapped out a writing schedule and are finally ready to set the wheels in motion to make your project happen!
Everybody who’s seen your work tells you that you’re a great writer, so you’re looking forward to self-publishing and skipping out on the costs of a traditional editor. While we have no doubt that your writing is fantastic, there are several common writing mistakes to keep in mind when creating your manuscript for the first (or subsequent) time. As professional editors, we come across these stylistic glitches day in and day out while scanning through the first drafts of our clients’ books. By becoming aware of them and steering your writing in the opposite direction, your book’s contents will improve almost instantaneously. Read More