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In this episode, we sit down with Kyle Gray to discuss how authors can use content marketing within their book and on their websites to convert their readers into customers. Kyle is the author of The College Entrepreneur and runs a web marketing agency called Conversion Cake, which aims to help startups and small businesses grow with the use of content marketing.

Join us as Kyle highlights how authors can include tools and resources in their books to drive reader engagement, as well as how to address your readers’ needs by creating an actionable book marketing plan including bonuses, e-mail automations and CONTENT!

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