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We’ve all heard of the New York Times bestseller list, but what exactly is the WSJ bestseller list and how can self-published authors make it onto it? For episode 36 of the Happy Self Publishing Show, we’re joined by productivity coach Joanna Jast – author of Hack Your Habits and Laser Sharp Focus – the latter of which recently ranked on the WSJ bestseller list. While the general belief is that making it onto these prestigious lists is a privilege reserved for traditionally published authors, Joanna explains how self-published ones can break the mold by using a handful of clever marketing strategies.

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