How To Implement The Ideal Content Strategy To Grow Your Author Brand

In today’s ever-expanding digital era, it’s no longer enough for authors to only write a book. Sure, you might have written the very best book within your niche, but your sales will eventually lose momentum unless you start producing accompanying content to blast to your audience via newsletters, e-mail marketing automations, your blog, social platforms and more!

Why is a carefully curated content strategy so important for authors?

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jaya ramachandran

Ep 012: Jaya Ramachandran: When there are so many books written by experts, who will read my book?

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In episode 12 of our podcast, we sat down with Jaya Ramachandran to discuss how authors can overcome self-doubt and stop comparing themselves to experts within their niche. As the bestselling author of Bounce Back With Power, Jaya Ramachandran quit her 9 to 5 job and has since become a serial entrepreneur in the self-development and coaching space. She highlights the importance of finding your authentic voice as an author, connecting with your audience and sharing content from your own perspective in order to produce a book that ultimately stands out from the pack.
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Ep 004: Kyle Gray: How can authors convert their readers into customers?

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In this episode, we sit down with Kyle Gray to discuss how authors can use content marketing within their book and on their websites to convert their readers into customers. Kyle is the author of The College Entrepreneur and runs a web marketing agency called Conversion Cake, which aims to help startups and small businesses grow with the use of content marketing.

Join us as Kyle highlights how authors can include tools and resources in their books to drive reader engagement, as well as how to address your readers’ needs by creating an actionable book marketing plan including bonuses, e-mail automations and CONTENT!
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