Ep 042: How can authors build their email list to market their book? with Meera Kothand

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Writing a book is one thing, but marketing it is a whole other ball game! To help lift your marketing efforts off the ground, we asked bestselling author of the One Hour Content Plan and email marketing specialist Meera Kothand to stop by the show and share her invaluable insights. Meera’s book hit the bestseller chart after just a few days thanks to the power of her e-mail list. She shares how delivering value and creating trust with your followers can ultimately grow your business and multiply your book sales in the long run.

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Ep 040: How can authors distribute their ebooks and audiobooks via Draft2Digital? with Kevin Tumlinson

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Many first-time authors become overwhelmed with all of the steps involved in the self publishing process and focus solely on Amazon to distribute their books, overlooking all of the other possible platforms. Kevin Tumlinson, bestselling author and Director of Marketing at Draft2Digital, joins us for Episode 40 of the Happy Self Publishing Show to explain how authors can distribute their audiobooks and e-books on alternative platforms, aside from Amazon. Having written over 40 books, Kevin explains how using a publishing aggregator such as Draft2Digital allows authors to upload and distribute their books on outlets worldwide, reaching a larger audience in the process.

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Ep 039: Alan McComas: How to effectively use press releases to promote your book?

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How did a first-time self published author manage to get press coverage from the likes of Fox, CBS and NBC? Alan McComas, author of the bestselling book Laidback Lifestyle, joins us to highlight how he effectively used the power of media press releases to promote his book – while also acting as VP of an engineering company, dabbling in real estate as a side business and playing lots of golf! While he didn’t expect his book to receive as much coverage as it did, he shares his insights on how to work the press to get them interested in your content.

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Ep 037: Robbie Samuels: How to leverage the power of LinkedIn to market your book?

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Having been recognized as a networking expert by Inc and Lifehacker, Robbie Samuels recently dropped by our podcast to discuss how authors can leverage the potential of LinkedIn to market their books. As the author of the recently launched Croissants Vs. Bagels, Robbie is an advocate of avoiding wasting time on networking and spending it building valuable relationships instead. He joins us to explain how he successfully used LinkedIn to promote his book before its launch and engage his network of contacts effectively on the platform.

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Ep 036: Joanna Jast: How can self-published authors make it to WSJ bestseller list?

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We’ve all heard of the New York Times bestseller list, but what exactly is the WSJ bestseller list and how can self-published authors make it onto it? For episode 36 of the Happy Self Publishing Show, we’re joined by productivity coach Joanna Jast – author of Hack Your Habits and Laser Sharp Focus – the latter of which recently ranked on the WSJ bestseller list. While the general belief is that making it onto these prestigious lists is a privilege reserved for traditionally published authors, Joanna explains how self-published ones can break the mold by using a handful of clever marketing strategies.

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Ep 034: Piyush Bhatia: How to make your book launch event a huge success?

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Piyush Bhatia is the author of Get Your Dream Job and the founder of BM Consultants India, a site dedicated to helping professionals communicate more effectively. He recently hosted a successful launch party for his book, which saw over 150 of India’s senior executives from a range of multiple industries in attendance. He sat down with us to share what went into preparing his event and key details that authors should focus on to make sure that they launch their books with maximal bang. Join us to learn more about Piyush’s top event planning tips, including selecting an overarching theme and contacting noteable speakers to present their thoughts in order to increase the value that your launch can provide.

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Ep 032: Akash Karia: How can authors attract speaking opportunities?

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In this episode, we spoke with Akash Karia to find out how authors can attract speaking opportunities to promote themselves and their work. As the successful author of 23 books, eight of which are consistently on Amazon’s bestseller charts, Akash is also a seminar leader and has been a keynote speaker on several international stages including TedX. He believes that all authors should reach a wider audience by becoming speakers and spreading their message through the world. Join us as he explains why becoming a content marketer in this day and age is the single most effective way to become a bestselling author and tune in as he shares his valuable tips on how to make that happen through public speaking opportunities. Akash helps authors communicate more persuasively in public presentations, encourages them to tell better stories by branding their messages and enables them to sell more effectively and increase their sales.

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Ep 031: Tom Morkes: How to run a successful crowdfunding campaign for your book?

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As the CEO of Insurgent Publishing, Tom Morkes has helped bestselling authors Dan Norris, Jeff Goins and Jeff Lee Dumas market their books and has run a number of successful book crowdfunding campaigns. After recently raising $12,000 in just 30 days for his latest book, Collaborate, Tom sat down with us to share his tried and tested crowdfunding tips to help authors through each stage of the process. From pre-launching crowdfunding campaigns to making a plan of action once you’ve hit your target, join us for Episode 31 of the Happy Self Publishing Show.

 

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5 Reasons Why Publishing A Book As An Entrepreneur Will Completely Transform Your Business

One of the most recurring comments we hear from the entrepreneurs we meet is how much they’d love to write a book, yet what little time they have to do so. Many of them wonder if taking their focus away from running their business in order to finally finish their book will actually be worth it in the grand scheme of things.

Well, judging by some of the world’s biggest entrepreneurial names – we’d have to say a BIG yes. It’s no secret that notable leaders such as Tony Robbins, Guy Kawasaki and Gary Vaynerchuk found significant success thanks to the invaluable content they provided to the public via their books.

Here are five reasons why you should take a page out of their books (no pun intended!) and write one of your own.
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Ep 023: Nick Loper: What are the best types of lead magnets for a book?

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What are lead magnets and why should authors include them in their books? In this episode, we sit down with Nick Loper to find out why they’re so important – especially for those selling on third party platforms such as Amazon. Nick is the bestselling author of several books, including the recently released Buy Buttons, and the founder of Side Hustle Nation – a growing community and resource for aspiring and part-time entrepreneurs. Join us as he highlights the best kinds of lead magnets to use in order for authors to create as many leads and e-mail opt-ins as possible.
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