Ep 044: Sudhir Khollam: How to run a successful pre-order campaign for your book?

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As the author of Money Lessons From Mother Nature and the founder of Success Habits Academy, our client and friend Sudhir Khollam is passionate about teaching and holding entrepreneurs accountable. We were inspired by his recent pre-order book campaign, which saw him sell 250 copies of his book before it was even published! Tune in as he shares how to start selling and marketing your book before it’s even created and how to leverage the power of your inner circle to launch your own successful pre-order campaign.

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Ep 039: Alan McComas: How to effectively use press releases to promote your book?

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How did a first-time self published author manage to get press coverage from the likes of Fox, CBS and NBC? Alan McComas, author of the bestselling book Laidback Lifestyle, joins us to highlight how he effectively used the power of media press releases to promote his book – while also acting as VP of an engineering company, dabbling in real estate as a side business and playing lots of golf! While he didn’t expect his book to receive as much coverage as it did, he shares his insights on how to work the press to get them interested in your content.

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Ep 037: Robbie Samuels: How to leverage the power of LinkedIn to market your book?

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Having been recognized as a networking expert by Inc and Lifehacker, Robbie Samuels recently dropped by our podcast to discuss how authors can leverage the potential of LinkedIn to market their books. As the author of the recently launched Croissants Vs. Bagels, Robbie is an advocate of avoiding wasting time on networking and spending it building valuable relationships instead. He joins us to explain how he successfully used LinkedIn to promote his book before its launch and engage his network of contacts effectively on the platform.

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Ep 034: Piyush Bhatia: How to make your book launch event a huge success?

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Piyush Bhatia is the author of Get Your Dream Job and the founder of BM Consultants India, a site dedicated to helping professionals communicate more effectively. He recently hosted a successful launch party for his book, which saw over 150 of India’s senior executives from a range of multiple industries in attendance. He sat down with us to share what went into preparing his event and key details that authors should focus on to make sure that they launch their books with maximal bang. Join us to learn more about Piyush’s top event planning tips, including selecting an overarching theme and contacting noteable speakers to present their thoughts in order to increase the value that your launch can provide.

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Ep 019: Rosalind Cardinal: How can self published authors get their work stocked on book shelves?

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When she isn’t busy selling books as the successful author of The Resilient Employee, Rosalind Cardinal is the managing director of Shaping Change, a consultancy specializing in organizational development and human resources. While having her book climb to the top of the bestsellers chart on Amazon, Rosalind also managed to sell an impressive number of copies of it in traditional bookstores – a huge dream for many self published authors. Join us as she shares her tips for how to have your next book stocked on shelves in print.
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How To Organize A Podcast Tour To Promote Your Recently Launched Book

Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!

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Ep 013: Kathryn Jones: How to create a valuable team to support your book’s launch?

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Join us as we sit down with marketing guru Kathryn Jones to discuss how authors can build a valuable launch team to propel their book’s sales immediately after its release. As the bestselling author of Automate Your Routines, Guarantee Your Results, Kathryn employed her savvy marketing know-how to attract over 560 people to her first book’s launch team in April 2016. Their reviews and support enabled her book to hit Amazon’s bestseller list and drew significant attention to her business, Automate Academy. In our latest episode, Kathryn shares how to change your pitching perspective, cater to your audience’s interests and employ simple marketing tactics to ultimately build an actionable book launch team.
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Ep 010: Pia Edberg: How do you maintain your book sale consistently even months after the launch?

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In Episode 10, we sit down with Pia Edberg to discuss how to consistently maintain book sale figures even months after your launch. Pia is the bestselling author of The Cozy Life, which continues to sell thousands of copies both online and in its printed format to this day – despite being published 9 months ago! Join us as Pia shares her book marketing tips and strategies, including the use of Kindle Direct Publishing Promotions, social media hashtags, Amazon ads, giveaways and more.
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How To Invite Experts To Be A Part Of Your Book Project

When I published Job Escape Plan: The 7 Steps to Build a Home Business, Quit your Job and Enjoy the Freedom, readers kept asking how I managed to get leading experts such as John Lee Dumas, Steve Scott, Nick Loper, Rob Cubbon, Stefan Pylarinos and others to provide interviews for the book. Then, when my husband Girish Kumar’s book The Marriage Mantra was published, people were once again curious about how he was able to land a foreword from Brian Tracy and interviews with Karan Bajaj, Dave Chesson and 8 other authorities.

It is a known fact that including influencers’ perspectives and testimonials in your book lends you increased credibility as an author and adds more value to the content for readers. Yet while all of that sounds fantastic, how can a first time author with no connections to these experts achieve this?

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