Ep 026: Alison Sigmon: How to use your book to conduct a corporate workshop?

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As many author-entrepreneurs know, your book sales typically won’t be your greatest source of income! As such, it’s important to think of different ways that writing a book can ultimately generate profit for your business. In episode 26 of the Happy Self Publishing Show, we spoke with Alison Sigmon to learn about how she used her bestselling book, Delivering Bad News In Good Ways, to start conducting corporate workshops. Join us as Alison shares her tips for developing content, partnering with corporations to get your message across, pitching your skills and leveraging your professional relationships to make your workshop goals become reality.
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Ep 025: Ashley Emma: How to choose the perfect title and sub-title for your book?

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Caught up in the seemingly impossible task of choosing a title and sub-title for your book? We’ve all been there. Join us for episode 25 of the HSP Show, where bestselling author Ashley Emma explains how she manages to narrow down her selections and come up with a winning frontrunner. Ashley wrote her first novel at age 14, self published it at 16 and has written 6 books since – including the recent Amazon chart-topping Fearless Author. She highlights how seeking out your peers’ opinions is paramount in the title and subtitle selection process, as well as the importance of gaining outside perspective as an author.
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Ep 019: Rosalind Cardinal: How can self published authors get their work stocked on book shelves?

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When she isn’t busy selling books as the successful author of The Resilient Employee, Rosalind Cardinal is the managing director of Shaping Change, a consultancy specializing in organizational development and human resources. While having her book climb to the top of the bestsellers chart on Amazon, Rosalind also managed to sell an impressive number of copies of it in traditional bookstores – a huge dream for many self published authors. Join us as she shares her tips for how to have your next book stocked on shelves in print.
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Ep 014: Michal Stawicki: How to get the best ROI from Amazon ads?

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Not a natural marketer? Join us as we interview Michal Stawicki to learn how to see your best-ever ROI on Amazon ads. As a serial entrepreneur and author, Michal has written an impressive 15 books in the past three years along and is the founder of ExpandBeyondYourself.com. In this episode, he explains how to experiment with Amazon ads to boost your book’s search ranking and see an overall increase in sales. Michal highlights all of the details you’ll need to know, from how to set up the ads to how to research which keywords to include in them, how to set keyword prices and more.
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