Ep 020: Azul Terronez: Should I hire a book coach and how do they help?

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In today’s episode, we sit down with Azul Terronez to discuss why you should hire a book coach and how they can help you as an author. Azul Terronez is passive income guru Pat Flynn’s book coach and has encouraged countless authors to find a vision for their books and take the actionable steps to make it happen. Join us as the bestselling author of The Art of Apprenticeship explains why gathering the confidence to write and finish your book is the most important step in the process and how a book coach can help you decide on the right message in order to change your career’s trajectory.
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Ep 019: Rosalind Cardinal: How can self published authors get their work stocked on book shelves?

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When she isn’t busy selling books as the successful author of The Resilient Employee, Rosalind Cardinal is the managing director of Shaping Change, a consultancy specializing in organizational development and human resources. While having her book climb to the top of the bestsellers chart on Amazon, Rosalind also managed to sell an impressive number of copies of it in traditional bookstores – a huge dream for many self published authors. Join us as she shares her tips for how to have your next book stocked on shelves in print.
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steve scott

Ep 018: Steve Scott: How do I generate multiple book ideas and decide on my book’s final topic?

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In this episode, we sit down with Steve Scott to discuss how to facilitate the process of generating multiple book ideas in order to ultimately decide on your book’s topic. As the founder of the incredibly resourceful Authority Self Publishing and the author of 69 books, Steve is a seasoned veteran when it comes to conjuring up content ideas. Join us as he shares his insightful tips, including using research to uncover your audience’s most pressing questions and making use of Google’s keyword planner to figure out what you should be writing about.
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How To Organize A Podcast Tour To Promote Your Recently Launched Book

Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!

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Ep 014: Michal Stawicki: How to get the best ROI from Amazon ads?

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Not a natural marketer? Join us as we interview Michal Stawicki to learn how to see your best-ever ROI on Amazon ads. As a serial entrepreneur and author, Michal has written an impressive 15 books in the past three years along and is the founder of ExpandBeyondYourself.com. In this episode, he explains how to experiment with Amazon ads to boost your book’s search ranking and see an overall increase in sales. Michal highlights all of the details you’ll need to know, from how to set up the ads to how to research which keywords to include in them, how to set keyword prices and more.
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austin-netzley

Ep 011: Austin Netzley: If I have just $500 to market my book, can it still become an Amazon bestseller?

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In Episode 11, we sit down with author and marketer Austin Netzley to discuss how to stretch your book marketing efforts on a shoestring $500 budget. Austin is the founder of Epic Launch, one of the most celebrated book launch companies operating today. He has worked with authors Brian Tracy and Peter Woods and has helped launch hundreds of books, moving more than 1.5 million copies worldwide. He is also the author of Make Money, Live Wealthy – which was a bestseller in multiple categories on Amazon for over 100 days straight.
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10 Self Publishing Podcasts You Should Be Listening To Right Now

As busy schedules take precedent in our daily lives, many of us find ourselves too busy to read much between all of the projects we’re juggling at any given moment. At Happy Self Publishing, we’re a huge fan of podcasts – we can put them on while working, running errands or simply just multi-tasking like the productive bunch we are! Not only are they efficient, but they allow us to learn and absorb as we’re checking items off our seemingly endless to-do lists. Read More

Ep 004: Kyle Gray: How can authors convert their readers into customers?

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In this episode, we sit down with Kyle Gray to discuss how authors can use content marketing within their book and on their websites to convert their readers into customers. Kyle is the author of The College Entrepreneur and runs a web marketing agency called Conversion Cake, which aims to help startups and small businesses grow with the use of content marketing.

Join us as Kyle highlights how authors can include tools and resources in their books to drive reader engagement, as well as how to address your readers’ needs by creating an actionable book marketing plan including bonuses, e-mail automations and CONTENT!
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How To Use Your Book As A Lead Magnet For Your Business

The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the most handy tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!

Provide incredible value

The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.

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