Ep 042: How can authors build their email list to market their book? with Meera Kothand

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Writing a book is one thing, but marketing it is a whole other ball game! To help lift your marketing efforts off the ground, we asked bestselling author of the One Hour Content Plan and email marketing specialist Meera Kothand to stop by the show and share her invaluable insights. Meera’s book hit the bestseller chart after just a few days thanks to the power of her e-mail list. She shares how delivering value and creating trust with your followers can ultimately grow your business and multiply your book sales in the long run.

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Ep 039: Alan McComas: How to effectively use press releases to promote your book?

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How did a first-time self published author manage to get press coverage from the likes of Fox, CBS and NBC? Alan McComas, author of the bestselling book Laidback Lifestyle, joins us to highlight how he effectively used the power of media press releases to promote his book – while also acting as VP of an engineering company, dabbling in real estate as a side business and playing lots of golf! While he didn’t expect his book to receive as much coverage as it did, he shares his insights on how to work the press to get them interested in your content.

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Ep 035: Qat Wanders: How to attract coaching clients using your book?

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When entrepreneurs or coaches write a book, many of them are surprised to find that it quickly acts as a business card on steroids and shoots their sales through the roof. Our client Qat Wanders recently experienced a similar realization after her bestselling book Yoga for You brought in over $30,000 worth of coaching clients within just a month after its release! Readers of the book found her via Facebook and Twitter and quickly enlisted her savvy know-how to help them overcome chronic pain and more through her tailored yoga techniques. Join us as Qat explains how her book helped attract these clients and how you can mimic the strategies she used to ultimately grow your business.

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Ep 034: Piyush Bhatia: How to make your book launch event a huge success?

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Piyush Bhatia is the author of Get Your Dream Job and the founder of BM Consultants India, a site dedicated to helping professionals communicate more effectively. He recently hosted a successful launch party for his book, which saw over 150 of India’s senior executives from a range of multiple industries in attendance. He sat down with us to share what went into preparing his event and key details that authors should focus on to make sure that they launch their books with maximal bang. Join us to learn more about Piyush’s top event planning tips, including selecting an overarching theme and contacting noteable speakers to present their thoughts in order to increase the value that your launch can provide.

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How To Finance Your Book Using A Crowdfunding Campaign

Hoping to self publish a book but short on funds? You’re not alone. From sourcing a great cover design to editing your book, formatting it and setting up the strategy required to market it, self publishing costs can easily add up – especially with everything else going on at any given moment in our lives!

We’ve previously written about how partnerships can lower your publishing costs, but after having interviewed bestselling author Tom Morkes for our podcast, we knew that a blog post about book crowdfunding would be of benefit to first-time or veteran authors hoping to find additional income sources, too.

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Ep 031: Tom Morkes: How to run a successful crowdfunding campaign for your book?

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As the CEO of Insurgent Publishing, Tom Morkes has helped bestselling authors Dan Norris, Jeff Goins and Jeff Lee Dumas market their books and has run a number of successful book crowdfunding campaigns. After recently raising $12,000 in just 30 days for his latest book, Collaborate, Tom sat down with us to share his tried and tested crowdfunding tips to help authors through each stage of the process. From pre-launching crowdfunding campaigns to making a plan of action once you’ve hit your target, join us for Episode 31 of the Happy Self Publishing Show.

 

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How To Create A Book Using Content Sourced From Your Blog

If you’re the founder of a well-established blog, there’s a high likelihood that a valuable book could emerge from the mountains of carefully crafted content you’ve spent the past year(s) publishing.

Let’s put the concept into perspective quickly. Nowadays, the average non-fiction book clocks in at around 50,000 to 75,000 words. Granted, that might seem like an intimidating number to some but in the grand scheme of all of the blog posts you’ve written, it really isn’t! Let’s say that you’ve had your blog for 3 years and published between 20-30 posts a year on average, with each post containing between 750-1000 words. You’re left with well over the typical amount of content that goes into a book, providing you with ample room to sift through and pick the posts that are relevant while discarding the ones that aren’t.

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Ep 029: Emma & Sean Sumner: What steps should children take to publish their first book?

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While it’s challenging enough for adults to write their first book, the feat seems even greater when a pre-teen is the author in question. But with all odds stacked against her – writing a book is exactly what eight year-old Emma Sumner did! As the bestselling author of The Fairies of Waterfall Island, we interviewed Emma and her father Sean Sumner for Episode 29 of the HSP Show to find out which steps children should take to publish their first book. Tune in to learn how Emma took a 150 word book writing challenge and turned it into 20 chapters of her first book with the help of her father, a talented author in his own right.

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Ep 028: Tom Corson-Knowles: How do I make my book available in different languages?

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As the founder of TCK Publishing, Tom Corson-Knowles has written over 20 books and has made it his mission to help his clients earn a full-time income off of theirs. To increase authors’ revenue flow, one of the approaches he suggests is to sell the foreign language distribution rights to their books. Join us for episode 28 of the Happy Self Publishing Show, where Tom highlights the key tips and tricks to employ to entice foreign publishers to approach you for your book’s distribution rights and have your book sold across international markets.

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Ep 026: Alison Sigmon: How to use your book to conduct a corporate workshop?

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As many author-entrepreneurs know, your book sales typically won’t be your greatest source of income! As such, it’s important to think of different ways that writing a book can ultimately generate profit for your business. In episode 26 of the Happy Self Publishing Show, we spoke with Alison Sigmon to learn about how she used her bestselling book, Delivering Bad News In Good Ways, to start conducting corporate workshops. Join us as Alison shares her tips for developing content, partnering with corporations to get your message across, pitching your skills and leveraging your professional relationships to make your workshop goals become reality.
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