Ep 025: Ashley Emma: How to choose the perfect title and sub-title for your book?

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Caught up in the seemingly impossible task of choosing a title and sub-title for your book? We’ve all been there. Join us for episode 25 of the HSP Show, where bestselling author Ashley Emma explains how she manages to narrow down her selections and come up with a winning frontrunner. Ashley wrote her first novel at age 14, self published it at 16 and has written 6 books since – including the recent Amazon chart-topping Fearless Author. She highlights how seeking out your peers’ opinions is paramount in the title and subtitle selection process, as well as the importance of gaining outside perspective as an author.
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Ep 024: Jim Molinelli: How does one successfully promote their paperback book?

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In today’s episode, we sit down with architect and remodelling expert Jim Molinelli to learn more about how he got his book, Remodel, to the no. 1 bestseller position in both the Kindle and Amazon paperback stores. Join us as Jim shares the clever marketing tactics he employed to ensure that readers were buying paperback copies of his book, despite the fact that he was also selling a less expensive e-book version. He shares his valuable tips for climbing to the top of third party sales platforms using tailored pricing strategies, category positioning and more!
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5 Reasons Why Publishing A Book As An Entrepreneur Will Completely Transform Your Business

One of the most recurring comments we hear from the entrepreneurs we meet is how much they’d love to write a book, yet what little time they have to do so. Many of them wonder if taking their focus away from running their business in order to finally finish their book will actually be worth it in the grand scheme of things.

Well, judging by some of the world’s biggest entrepreneurial names – we’d have to say a BIG yes. It’s no secret that notable leaders such as Tony Robbins, Guy Kawasaki and Gary Vaynerchuk found significant success thanks to the invaluable content they provided to the public via their books.

Here are five reasons why you should take a page out of their books (no pun intended!) and write one of your own.
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Ep 023: Nick Loper: What are the best types of lead magnets for a book?

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What are lead magnets and why should authors include them in their books? In this episode, we sit down with Nick Loper to find out why they’re so important – especially for those selling on third party platforms such as Amazon. Nick is the bestselling author of several books, including the recently released Buy Buttons, and the founder of Side Hustle Nation – a growing community and resource for aspiring and part-time entrepreneurs. Join us as he highlights the best kinds of lead magnets to use in order for authors to create as many leads and e-mail opt-ins as possible.
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Ep 020: Azul Terronez: Should I hire a book coach and how do they help?

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In today’s episode, we sit down with Azul Terronez to discuss why you should hire a book coach and how they can help you as an author. Azul Terronez is passive income guru Pat Flynn’s book coach and has encouraged countless authors to find a vision for their books and take the actionable steps to make it happen. Join us as the bestselling author of The Art of Apprenticeship explains why gathering the confidence to write and finish your book is the most important step in the process and how a book coach can help you decide on the right message in order to change your career’s trajectory.
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Ep 019: Rosalind Cardinal: How can self published authors get their work stocked on book shelves?

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When she isn’t busy selling books as the successful author of The Resilient Employee, Rosalind Cardinal is the managing director of Shaping Change, a consultancy specializing in organizational development and human resources. While having her book climb to the top of the bestsellers chart on Amazon, Rosalind also managed to sell an impressive number of copies of it in traditional bookstores – a huge dream for many self published authors. Join us as she shares her tips for how to have your next book stocked on shelves in print.
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Ep 018: Steve Scott: How do I generate multiple book ideas and decide on my book’s final topic?

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In this episode, we sit down with Steve Scott to discuss how to facilitate the process of generating multiple book ideas in order to ultimately decide on your book’s topic. As the founder of the incredibly resourceful Authority Self Publishing and the author of 69 books, Steve is a seasoned veteran when it comes to conjuring up content ideas. Join us as he shares his insightful tips, including using research to uncover your audience’s most pressing questions and making use of Google’s keyword planner to figure out what you should be writing about.
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How To Organize A Podcast Tour To Promote Your Recently Launched Book

Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!

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Ep 014: Michal Stawicki: How to get the best ROI from Amazon ads?

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Not a natural marketer? Join us as we interview Michal Stawicki to learn how to see your best-ever ROI on Amazon ads. As a serial entrepreneur and author, Michal has written an impressive 15 books in the past three years along and is the founder of ExpandBeyondYourself.com. In this episode, he explains how to experiment with Amazon ads to boost your book’s search ranking and see an overall increase in sales. Michal highlights all of the details you’ll need to know, from how to set up the ads to how to research which keywords to include in them, how to set keyword prices and more.
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Ep 011: Austin Netzley: If I have just $500 to market my book, can it still become an Amazon bestseller?

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In Episode 11, we sit down with author and marketer Austin Netzley to discuss how to stretch your book marketing efforts on a shoestring $500 budget. Austin is the founder of Epic Launch, one of the most celebrated book launch companies operating today. He has worked with authors Brian Tracy and Peter Woods and has helped launch hundreds of books, moving more than 1.5 million copies worldwide. He is also the author of Make Money, Live Wealthy – which was a bestseller in multiple categories on Amazon for over 100 days straight.
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