As busy schedules take precedent in our daily lives, many of us find ourselves too busy to read much between all of the projects we’re juggling at any given moment. At Happy Self Publishing, we’re a huge fan of podcasts – we can put them on while working, running errands or simply just multi-tasking like the productive bunch we are! Not only are they efficient, but they allow us to learn and absorb as we’re checking items off our seemingly endless to-do lists. Read More
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In this episode, we sit down with Kyle Gray to discuss how authors can use content marketing within their book and on their websites to convert their readers into customers. Kyle is the author of The College Entrepreneur and runs a web marketing agency called Conversion Cake, which aims to help startups and small businesses grow with the use of content marketing.
Join us as Kyle highlights how authors can include tools and resources in their books to drive reader engagement, as well as how to address your readers’ needs by creating an actionable book marketing plan including bonuses, e-mail automations and CONTENT!
The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the handiest tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!
Provide incredible value
The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.