Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.
In Episode 10, we sit down with Pia Edberg to discuss how to consistently maintain book sale figures even months after your launch. Pia is the bestselling author of The Cozy Life, which continues to sell thousands of copies both online and in its printed format to this day – despite being published 9 months ago! Join us as Pia shares her book marketing tips and strategies, including the use of Kindle Direct Publishing Promotions, social media hashtags, Amazon ads, giveaways and more.
As fantastic as reading a great book is, the unfortunate reality is that many people are too busy to find the time to sit down, relax and flip through its pages from cover to cover. However, since the MP3 audiobook craze hit in 2005, “listening” to books has become the new modus operandi for those short on leisure time. Thanks to audiobook narration, your target readers can now absorb your manuscript’s contents while walking their dog, hitting the treadmill at the gym or commuting to work.
Essentially, audiobooks allow readers to boost their productivity by doing two things at once – eliminating the sentiments of guilt surrounding losing valuable time by reading the traditional way. 37% of readers today say that they prefer listening to audiobooks, with the number increasing every year. As such, the number of audiobooks being created every year is on the rise, compared to the quantity of paperback or hardcover books being printed. However, critics are quick to judge audiobooks – saying that they fail to deliver the same benefits as printed books do, such as intellectual and emotional fulfillment. Here’s why we disagree.
“I want to write a book, but I’ve heard that only a small percentage of them actually sell. If I won’t actually make any money off all the time I’ve spent writing, what’s the point?”
We can’t tell you how many times prospective clients and hesitant first-time authors have voiced this concern to us.
Granted, many books don’t actually generate enough revenue from sales alone to match your salary for the year – let alone the month. However, the benefits they can bring to your business will manifest themselves in a myriad of other ways. Read on to find out how.
To Share Your Knowledge Or Message With The World
If you think you have something important to say, chances are somebody else in the world would agree. Provided you have a unique angle in mind, there is almost always an audience for any possible topic a book could cover – regardless of how obscure yours might be! The tough part is figuring out how to share your knowledge in a manner that people could relate to or in a way that would capture their interest until the very last page.
Have confidence in the information or message you’d like to spread. You already think it’s valuable – now it’s time to convince your future readers to agree. Once you’ve managed to tap into your target audience’s interests and have them read your book, you’ve set the wheels in motion for the marketing process that will soon unfold and help your business flourish.