With the online learning sector projected to generate over USD 100 billion in 2017, virtual education is in its prime. People feel a lot more comfortable spending money for educational purposes online than they once did, and this mindset shift has paved the way for 95% of American universities to start offering e-learning outlets, as well as for a variety of bloggers and professionals to begin adapting their content into online course format.
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In today’s episode, we sit down with Chandler Bolt to learn how to effectively run a free shipping launch of a physical book. Chandler is the author of 6 bestselling books including “Book Launch” and the recently released “Published”. He’s also the founder & CEO of Self-Publishing School, an incredibly valuable online resource for writing a book. Through his books, training videos, and Self-Publishing School, he’s helped thousands of people on their journey towards becoming authors.
An emerging trend in today’s self-publishing market is for authors to give away their paperback books for free. Join us as Chandler discusses shipping funnels and click funnels, and breaks down the economics behind CTAC, COGS and AOV in order to help make your book release profitable!