How To Implement The Ideal Content Strategy To Grow Your Author Brand

In today’s ever-expanding digital era, it’s no longer enough for authors to only write a book. Sure, you might have written the very best book within your niche, but your sales will eventually lose momentum unless you start producing accompanying content to blast to your audience via newsletters, e-mail marketing automations, your blog, social platforms and more!

Why is a carefully curated content strategy so important for authors?

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steve scott

Ep 018: Steve Scott: How do I generate multiple book ideas and decide on my book’s final topic?

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In this episode, we sit down with Steve Scott to discuss how to facilitate the process of generating multiple book ideas in order to ultimately decide on your book’s topic. As the founder of the incredibly resourceful Authority Self Publishing and the author of 69 books, Steve is a seasoned veteran when it comes to conjuring up content ideas. Join us as he shares his insightful tips, including using research to uncover your audience’s most pressing questions and making use of Google’s keyword planner to figure out what you should be writing about.
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Ep 004: Kyle Gray: How can authors convert their readers into customers?

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

In this episode, we sit down with Kyle Gray to discuss how authors can use content marketing within their book and on their websites to convert their readers into customers. Kyle is the author of The College Entrepreneur and runs a web marketing agency called Conversion Cake, which aims to help startups and small businesses grow with the use of content marketing.

Join us as Kyle highlights how authors can include tools and resources in their books to drive reader engagement, as well as how to address your readers’ needs by creating an actionable book marketing plan including bonuses, e-mail automations and CONTENT!
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The Most Common Writing Mistakes That New Authors Make

Congratulations! You’ve come up with your book idea, have done your competitor research and have a clear idea of how to market your final work within your chosen niche. Beyond that, you’ve created a table of contents, mapped out a writing schedule and are finally ready to set the wheels in motion to make your project happen!

Everybody who’s seen your work tells you that you’re a great writer, so you’re looking forward to self-publishing and skipping out on the costs of a traditional editor. While we have no doubt that your writing is fantastic, there are several common writing mistakes to keep in mind when creating your manuscript for the first (or subsequent) time. As professional editors, we come across these stylistic glitches day in and day out while scanning through the first drafts of our clients’ books. By becoming aware of them and steering your writing in the opposite direction, your book’s contents will improve almost instantaneously. Read More