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Writing a book is one thing, but marketing it is a whole other ball game! To help lift your marketing efforts off the ground, we asked bestselling author of the One Hour Content Plan and email marketing specialist Meera Kothand to stop by the show and share her invaluable insights. Meera’s book hit the bestseller chart after just a few days thanks to the power of her e-mail list. She shares how delivering value and creating trust with your followers can ultimately grow your business and multiply your book sales in the long run.
Hoping to self publish a book but short on funds? You’re not alone. From sourcing a great cover design to editing your book, formatting it and setting up the strategy required to market it, self publishing costs can easily add up – especially with everything else going on at any given moment in our lives!
We’ve previously written about how partnerships can lower your publishing costs, but after having interviewed bestselling author Tom Morkes for our podcast, we knew that a blog post about book crowdfunding would be of benefit to first-time or veteran authors hoping to find additional income sources, too.
The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the handiest tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!
Provide incredible value
The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.