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In today’s episode, we sit down with Chandler Bolt to learn how to effectively run a free shipping launch of a physical book. Chandler is the author of 6 bestselling books including “Book Launch” and the recently released “Published”. He’s also the founder & CEO of Self-Publishing School, an incredibly valuable online resource for writing a book. Through his books, training videos, and Self-Publishing School, he’s helped thousands of people on their journey towards becoming authors.
An emerging trend in today’s self-publishing market is for authors to give away their paperback books for free. Join us as Chandler discusses shipping funnels and click funnels, and breaks down the economics behind CTAC, COGS and AOV in order to help make your book release profitable!
Many first-time authors spend a lot of time and effort on their books – and understandably so! – yet neglect to provide enough thought towards what they’ll try to accomplish on the back end of things once their book has launched.
Once authors understand what should be outsourced and what shouldn’t (see our previous blog post – How the 3 List System Can Boost Author Productivity), they should learn HOW to outsource it in order to get the best value for the money they’ve invested. In our profession, we see a lot of our clients try to outsource components of their self-publishing process and – to be perfectly honest – fail miserably.
While there are countless benefits to becoming an entrepreneur or author, the one drawback that isn’t often highlighted is that it can be a slightly lonely process. Sure, the work you’re doing is fulfilling and working for yourself is incredibly liberating. You’re disciplined for the most part, and are thriving without a boss looking over your shoulder! However, you miss hearing other people’s feedback and working on projects in a team setting. And you’ve been finding yourself procrastinating a little bit more than usual lately..
Part of the creative process involves bouncing ideas back and forth, and sometimes you wish there was somebody else around to provide their opinion. Not to mention – you could do with a little boost of motivation to stay focused when the urge to give in to distraction hits, or valuable advice that would help you map out the best way to reach your goals.
It sounds like you might be searching for an accountability partner. Read More
Have you been trying to write a book for years, but keep finding yourself getting lost in the process or being unable to stir up the motivation to deliver a final product? If so, you’re far from the only one.
In fact, only 3% of the aspiring authors who start writing a book end up actually finishing it. Among that 3%, just 20% of the authors manage to publish the content they’ve put countless hours of thought and effort into.
In other words, if 1000 people start writing – only 30 of them finish the book and just 6 of them end up publishing it. Pretty surprising, right?
If you’re one of the 994 who don’t finish the book, here are a few reasons why. Read More
7 Incredibly Simple Ways to Conquer Writer’s Block
You’ve caught a bad case of writer’s block.
You fear your work sucks, and there’s no chance of finishing your book.
You’ve listened to podcasts and read books that teach you how to write.
Yet, the words just don’t want to come out, right?
But maybe it’s not you’re fault.
Maybe you just need a few more tools in your writer’s belt. Read More