3 Essentials to Get a TED Talk

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Is it your dream to give an inspiring TED Talk?

Our founder, Jyotsna Ramachandran recently got the opportunity to speak at a TEDx event. In our new blog post, she shares the steps it takes to get your own Ted Talk so you can start sharing your ideas and passion with a live audience.

P.S. Ted Talk organizers are most likely to consider you as their next speaker if you are a published author. To learn more about getting started with your book publishing process, go to askjyotsna.com and click on Get Started.

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7 Income Streams for Authors

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Are you an author who would want to know what other methods you can use to profit from your book beside the number of books sold? Publishing a book and earning royalties for some authors is already sufficient, however, your book can actually lead to multiple streams of income and can be a springboard to a lot of opportunities.

Together with Jyotsna Ramachandran, the founder of Happy Self Publishing, let us discuss the concept of Youpreneur ecosystem that the trusted international business mentor, Chris Ducker, talks about in his book, “Rise of the Youpreneur”, and the 7 revenue streams that you should consider.

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How To Use Your Book As A Lead Magnet For Your Business

The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the handiest tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!

Provide incredible value

The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.

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