Ep 025: Ashley Emma: How to choose the perfect title and sub-title for your book?

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Caught up in the seemingly impossible task of choosing a title and sub-title for your book? We’ve all been there. Join us for episode 25 of the HSP Show, where bestselling author Ashley Emma explains how she manages to narrow down her selections and come up with a winning frontrunner. Ashley wrote her first novel at age 14, self published it at 16 and has written 6 books since – including the recent Amazon chart-topping Fearless Author. She highlights how seeking out your peers’ opinions is paramount in the title and subtitle selection process, as well as the importance of gaining outside perspective as an author.
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Ep 015: Morgan Gist Macdonald: Is it necessary to hire an editor if I have an excellent command over the English language?

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In this episode, we sit down with Morgan Gist Macdonald to highlight the importance of hiring an editor for your self-published book – even if you’ve got an excellent command over the English language! Morgan is the founder of Paper Raven Books and the bestselling author of Start Writing Your Book Today. Join us as she discusses how spelling and grammar mistakes can negatively impact your Amazon reviews, lead to lowered book sales, prevent you from signing traditional publishing deals and hinder your chances of collaborating with industry leaders in your field.
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Ep 003: Dave Chesson: How to pick the right keywords to improve your book’s searchability?

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In today’s episode, celebrated Kindle entrepreneur Dave Chesson sits down with us to discuss the three questions he asks himself in order to pick the right keywords to improve a book’s searchability. Learn how to boost your book’s clicks on Amazon, double your sales and be shown at the top of search results with the Kindlepreneur himself or, as we like to call him, the keyword king!

Dave founded the Kindlepreneur after working with self published authors for years and realizing that their number one problem had nothing to do with writing the book, but about marketing it once it was published. Since then, his SEO tactics and marketing tips have helped hundreds of authors learn how to turn their self published books into bestsellers.
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How To Use Your Book As A Lead Magnet For Your Business

The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the handiest tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!

Provide incredible value

The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.

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How Audiobook Narration Can Bring Your Manuscript To Life

As fantastic as reading a great book is, the unfortunate reality is that many people are too busy to find the time to sit down, relax and flip through its pages from cover to cover. However, since the MP3 audiobook craze hit in 2005, “listening” to books has become the new modus operandi for those short on leisure time. Thanks to audiobook narration, your target readers can now absorb your manuscript’s contents while walking their dog, hitting the treadmill at the gym or commuting to work.

Essentially, audiobooks allow readers to boost their productivity by doing two things at once – eliminating the sentiments of guilt surrounding losing valuable time by reading the traditional way. 37% of readers today say that they prefer listening to audiobooks, with the number increasing every year. As such, the number of audiobooks being created every year is on the rise, compared to the quantity of paperback or hardcover books being printed. However, critics are quick to judge audiobooks – saying that they fail to deliver the same benefits as printed books do, such as intellectual and emotional fulfillment. Here’s why we disagree.

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How To Invite Experts To Be A Part Of Your Book Project

When I published Job Escape Plan: The 7 Steps to Build a Home Business, Quit your Job and Enjoy the Freedom, readers kept asking how I managed to get leading experts such as John Lee Dumas, Steve Scott, Nick Loper, Rob Cubbon, Stefan Pylarinos and others to provide interviews for the book. Then, when my husband Girish Kumar’s book The Marriage Mantra was published, people were once again curious about how he was able to land a foreword from Brian Tracy and interviews with Karan Bajaj, Dave Chesson and 8 other authorities.

It is a known fact that including influencers’ perspectives and testimonials in your book lends you increased credibility as an author and adds more value to the content for readers. Yet while all of that sounds fantastic, how can a first time author with no connections to these experts achieve this?

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The 7 Myths That Have Stopped You From Becoming An Author

You’re hoping to writing a book, but the cost of publishing it doesn’t seem worth it.

You have dozens of fantastic ideas to fill its pages with, but you doubt anybody would want to read it.
You’re pretty sure you know your stuff, but you’re definitely not a pro – and there have already been so many books published within your niche.

Sound familiar? These are some of the common thoughts racing through wannabe authors’ minds. Read More

7 Incredibly Simple Ways to Conquer Writer’s Block

7 Incredibly Simple Ways to Conquer Writer’s Block

Admit it…

You’ve caught a bad case of writer’s block.

You fear your work sucks, and there’s no chance of finishing your book.

You’ve listened to podcasts and read books that teach you how to write.

Yet, the words just don’t want to come out, right?

But maybe it’s not you’re fault.

Maybe you just need a few more tools in your writer’s belt. Read More