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When she isn’t busy selling books as the successful author of The Resilient Employee, Rosalind Cardinal is the managing director of Shaping Change, a consultancy specializing in organizational development and human resources. While having her book climb to the top of the bestsellers chart on Amazon, Rosalind also managed to sell an impressive number of copies of it in traditional bookstores – a huge dream for many self published authors. Join us as she shares her tips for how to have your next book stocked on shelves in print.
The end to end process of self-publishing a book is a great deal of work to take on, even for the most seasoned of authors. Throughout our experience working with new or recurring clients, we’ve witnessed firsthand just how overwhelming it can be, with many asking the same question: where do I start?!
As fantastic as reading a great book is, the unfortunate reality is that many people are too busy to find the time to sit down, relax and flip through its pages from cover to cover. However, since the MP3 audiobook craze hit in 2005, “listening” to books has become the new modus operandi for those short on leisure time. Thanks to audiobook narration, your target readers can now absorb your manuscript’s contents while walking their dog, hitting the treadmill at the gym or commuting to work.
Essentially, audiobooks allow readers to boost their productivity by doing two things at once – eliminating the sentiments of guilt surrounding losing valuable time by reading the traditional way. 37% of readers today say that they prefer listening to audiobooks, with the number increasing every year. As such, the number of audiobooks being created every year is on the rise, compared to the quantity of paperback or hardcover books being printed. However, critics are quick to judge audiobooks – saying that they fail to deliver the same benefits as printed books do, such as intellectual and emotional fulfillment. Here’s why we disagree.
With self-publishing encompassing everything from book formatting to cover design, marketing principles and launch tactics, where does a new author start?!
Publishing your own book is much more efficient, affordable and achievable than going down the traditional publishing route, but the process doesn’t come without its own set of hurdles.
The good news is that there is a wealth of self-publishing blogs out there that are equipped with the valuable resources, tips and tricks to help first-time (or second-time, third-time, fourth-time!) authors navigate through the writing and indie publishing process. As the self-publishing field is constantly evolving, we like to revisit these blogs on a regular basis to keep ourselves up to date with what’s happening in the industry and constantly continue to learn from our knowledgeable peers.
Here are 10 of the self-publishing authorities that we follow and love, in no particular order of preference.