Ep 042: How can authors build their email list to market their book? with Meera Kothand

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Writing a book is one thing, but marketing it is a whole other ball game! To help lift your marketing efforts off the ground, we asked bestselling author of the One Hour Content Plan and email marketing specialist Meera Kothand to stop by the show and share her invaluable insights. Meera’s book hit the bestseller chart after just a few days thanks to the power of her e-mail list. She shares how delivering value and creating trust with your followers can ultimately grow your business and multiply your book sales in the long run.

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7 Reasons Why You Should Become An Author

“I want to write a book, but I’ve heard that only a small percentage of them actually sell. If I won’t actually make any money off all the time I’ve spent writing, what’s the point?”

We can’t tell you how many times prospective clients and hesitant first-time authors have voiced this concern to us.

Granted, many books don’t actually generate enough revenue from sales alone to match your salary for the year – let alone the month. However, the benefits they can bring to your business will manifest themselves in a myriad of other ways. Read on to find out how.

To Share Your Knowledge Or Message With The World

If you think you have something important to say, chances are somebody else in the world would agree. Provided you have a unique angle in mind, there is almost always an audience for any possible topic a book could cover – regardless of how obscure yours might be! The tough part is figuring out how to share your knowledge in a manner that people could relate to or in a way that would capture their interest until the very last page.

Have confidence in the information or message you’d like to spread. You already think it’s valuable – now it’s time to convince your future readers to agree. Once you’ve managed to tap into your target audience’s interests and have them read your book, you’ve set the wheels in motion for the marketing process that will soon unfold and help your business flourish.

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