Why do you need a personal brand website? If you are an expert in your field, it’s very important that you have your own website. Using your own name as your domain name for your website would be a suitable option when branding yourself as an expert in your field. If you want to be recognized as a subject matter expert in your niche, having your name as your domain name for your personal brand website will definitely make people see that you are confident in your pursuits. If using your name is not an option, at least use a name that would help describe your business.
Aside from naming your personal brand website, there are many other factors to consider when creating a website. Your personal brand website is a key component in building trust but how do you make sure that your website is relevant to what you do? Let me share with you the 6 elements that you need to ensure you have on your website.
Strong Branding
Make sure that your name logo is clean, simple and clear. Most importantly, it should represent what you do. You want people to remember you and your business, so you want to keep it simple and memorable.
Take time to plan your website design color. It should specifically represent you and the business. Your website design color choice is crucial for your online success because colors help people to process and store images. So choose the right colors for your website design. It will help increase brand recognition and will influence your visitors to your website and take action.
If you want your website to be reader-friendly and to create harmony which all counts towards positive user experience, maintain consistency with your fonts throughout your site. Not only will it give a more professional aesthetic appearance, but it will also impact readability and will definitely leave a lasting impression.
Speaking of aesthetics, invest in professional photography. Truly, a picture paints a thousand words. Indeed, our brain can interpret images quicker than text, which is why websites with professional photography get more traffic than websites with low-quality photos and websites without images at all. Visitors will be more likely to browse longer through your website and will ensure a greater chance of being converted to either an inquiry or even better, a sale!
Valuable FREE Content
Build trust and enhance your influence by offering free but valuable content. Business owners know very well that during the first few days of opening shop, earning customers’ trust can be laborious and grueling. More often than not, someone who’s just starting up in business would come home empty-handed and a little upset. To build trust, you must be helpful, educational, and consistent. You want people to be able to depend on you for the information they’re looking for. And what better way to earn the people’s trust but by offering free valuable content? The point is to build rapport and trust now with your website visitors so that you can make sales right after and right away. The 3 most valuable content you can offer absolutely free to your visitors are Blogs, Podcasts, and Videos. Blogs, podcasts, and videos are entertaining and easy to digest. It’s a sure-fire to grab your visitors’ attention and keep them on your website longer. These are effective avenues to showcase your skills, knowledge and the business itself. Blogs, podcasts, and videos are one the best and most efficient tools in marketing your business no matter how small or new your business is.
Valuable Optin Content
Now that you have built trust amongst your visitors and the ones who were just your visitors are now your customers, take this opportunity to build your list of warm and hot leads and maintain a connection with them over time. Valuable Optin Content is free but the good thing about this is it allows you to invite your visitors to your website to receive certain benefits and information that can be a valuable key to their own successes in their business or other interests. Assessments, Cheatsheets/Guides/Checklist, and Webinars are the best way to get your visitors to opt-in, providing you permission to ensure that they don’t miss important offers, correspondence, and announcements from you. When your website visitors opt-in that means they are acknowledging interest in your product or service, in return, this will help you qualify leads and validate those who are genuinely interested in your skills and your business.
The “About You” Page
An “About You” page is a special page on your website where your visitors get to learn more about you and what you do. To build confidence amongst your visitors and help them to understand that you and your business possess the skills and experience that they need, provide a lengthy but inspiring bio about your journey and the history of your business. Take the opportunity to build your credibility by adding media mentions and show social proof by adding testimonials from clients, customers and business partners. The “About You” page is, indeed an excellent way to connect to your visitors and an effective way to communicate your team’s values and how they may align with a potential customer’s goals. Don’t ignore your “About You” page by just jotting down a few brief words about your company, instead realize just how valuable an asset it really is and use it to boost your business potential.
Products
Now that you have attracted visitors and earned loyal customers and clients, don’t miss the chance to showcase your products on your website. Let your customers find out what you have available in-store. Use your website to introduce and describe each of your items. Let them realize which products they need now or may need in the future.
Services
Services represent an integral part of the product. By offering your services instead of just selling your products, it will allow you to create, not just customers or clients, but relationships. Your services will help make people realize the importance of buying your products and the benefits of using your products as a solution to a specific problem. You can offer Done-for-you services where a customer or client can “Book it, pay for it, and forget about it” as you do all the tedious jobs for them. However, if you would prefer to teach, you may position yourself as a success coach or you can choose to speak on stage. Either way, you are providing a valuable service to your clients or customers that is essential to their own successes and you are providing an in-depth understanding of why your products are important to the growth of your clients or customers businesses.
