Ep 039: Alan McComas: How to effectively use press releases to promote your book?

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How did a first-time self published author manage to get press coverage from the likes of Fox, CBS and NBC? Alan McComas, author of the bestselling book Laidback Lifestyle, joins us to highlight how he effectively used the power of media press releases to promote his book – while also acting as VP of an engineering company, dabbling in real estate as a side business and playing lots of golf! While he didn’t expect his book to receive as much coverage as it did, he shares his insights on how to work the press to get them interested in your content.

 USEFUL LINKS:

• Alan McComas’ Amazon Author Page
• Alan McComas’ Website
• Alan McComas Press Release

EPISODE SPONSOR:

Listeners can enjoy a 10% discount on all Happy Self Publishing services by entering the special coupon code HSPSHOW at check out.

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