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Brand messaging is the foundation of every single business | Experts on Purpose Featuring Ashlee Sang

We were thrilled to be joined by Ashlee Sang for this week’s episode of Experts on Purpose!

Ashlee Sang runs Ashlee Sang Consulting LLC. She works with visionary founders who want to grow their impact and their business in a way that’s rooted in values and propelled by purpose. Ashlee’s portfolio ranges from small businesses and community organizations to ethical fashion, tech for impact, government, and beyond. The common thread has been sharing messages that matter.

Before doing brand messaging strategy and marketing consulting, Ashlee worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee graduated from Washington University in St. Louis with a degree in Anthropology and minors in French and Linguistics. 

Outside of her business, Ashlee spends her time thrifting, playing volleyball, doing yoga, and making travel plans. She’s passionate about small, personal changes anyone can make to protect our shared environment and improve people’s lives.

In this episode, Ashlee talked about how she has managed to create a successful business that does brand messaging consultancy, what is brand messaging and why is it important, how to live by your core values, and more!

Listen to the Episode Now. Here are a few snippets for you:

  • My entrepreneurial journey
  • Why did I start a brand messaging consultancy
  • What is brand messaging and why is it important
  • In what stage of your business do you develop your brand messaging strategy
  • How to live by your core values
  • How can your core values be incorporated into your sales process
  • Advice for purpose-driven entrepreneurs with team members who are resistant to the company’s vision
  • How did I attract my first clients
  • The impact of the pandemic on my business
  • What is it like to work with me

Quote

“Brand messaging is the foundation of every single business”

Learn how you can lay the foundation for aligned visibility and consistent messaging by downloading Ashlee’s free Stand Up To Stand Out workbook at https://ashleesang.com/stand-up-to-stand-out/ 

Visit Ashlee’s website at https://www.ashleesang.com 

Follow Ashlee on Instagram and Facebook: @ashleesangconsulting

Connect with Ashlee through LinkedIn: https://www.linkedin.com/in/ashleesang

Keep in touch with Ashlee on Twitter: @AshleeSang

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