Ep 002: Rob Cubbon: Is it necessary to launch a book for free on Amazon?

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In today’s episode, Jyotsna sits down with successful author and entrepreneur Rob Cubbon to discuss whether or not it’s necessary to celebrate the launch of your book with a free promo. They touch upon the pros and cons of giving away complimentary products and content, and how doing so can affect your business.

Rob Cubbon initially started out as a web designer, and has grown his business by creating a variety of online courses and becoming a popular self-published author. His latest book, The New Freedom: Ordinary People Are Living Extraordinary Lives & So Can You is a runaway bestseller.
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Ep 001: Kenneth Cheadle: How to organize a book launch event?

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Kenneth Cheadle is the bestselling author of Millenial Takeover and a life coach that helps millennials take their careers to the next level. 

In this episode, Jyotsna and Kenneth discuss options for planning live book events, how they can help authors sell more books, the costs behind them and why they’re beneficial to an author’s morale.

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Ep 000: Jyotsna Ramachandran: Why should you self-publish your book?

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Jyotsna Ramachandran is the founder of  Happy Self Publishing, which has helped over 100 authors since its inception in January 2016. Since creating Happy Self Publishing, Jyotsnahas noticed that there are an increasing number of people who’d like to self-publish their books but are doubtful when it comes to the process behind it. She decided to create The Happy Self Publishing Show as a means to address these issues.

Each episode, she’ll be answering a commonly asked question by interviewing a self-published author who has successfully handled that scenario. In this introductory episode, she talks about the 3 of the most common myths she has encountered about self-publishing and why should one choose self-publishing over traditional publishing. She explains the benefits by discussing the case study of Hal Elrod, celebrated self-published author of The Miracle Morning Series.
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10 Essential Books For Every Entrepreneur’s Library

As an entrepreneur, the learning curve never ends. We’re all only human – meaning that none of us can be great at absolutely everything naturally! While one person’s innate talents might involve a knack for coming up with creative business ideas, another could excel at accounting. We all have our strengths and weaknesses, and newfound entrepreneurs work especially hard at improving their flaws in order to try to successfully tackle it all – especially in the early stages of a startup or business.

From boosting your confidence levels to learning how to stand out from the competition in a crowded marketplace, there is a neverending number of lessons to be had in the realm of entrepreneurship. When I first founded Happy Self Publishing, I absorbed any material I could find about e-mail marketing, building a client base and balancing a social life with a burgeoning business.

Here are ten of the best books I’ve encountered along the way that are a must-read for new or even veteran entrepreneurs.

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The Best Book Distribution Services For Self-Published Authors

From e-books to print ones and everything in between, the process of selecting a distribution platform for your carefully crafted new creation can be a lengthy one. Luckily, new authors are certainly not short on options – with countless of them now available in today’s market.

As a self-publishing company, we’ve made the rounds (about a hundred times!) of them all and have come up with our top selections. Beyond making your book available to the masses, many of them also conveniently offer a variety of incredibly useful resources to those finding themselves going through the publishing process for the first (or subsequent) time.

Feel free to browse through our picks and visit their sites to determine which one is right for your final product and your goals.

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How To Use Your Book As A Lead Magnet For Your Business

The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the handiest tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!

Provide incredible value

The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.

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How Audiobook Narration Can Bring Your Manuscript To Life

As fantastic as reading a great book is, the unfortunate reality is that many people are too busy to find the time to sit down, relax and flip through its pages from cover to cover. However, since the MP3 audiobook craze hit in 2005, “listening” to books has become the new modus operandi for those short on leisure time. Thanks to audiobook narration, your target readers can now absorb your manuscript’s contents while walking their dog, hitting the treadmill at the gym or commuting to work.

Essentially, audiobooks allow readers to boost their productivity by doing two things at once – eliminating the sentiments of guilt surrounding losing valuable time by reading the traditional way. 37% of readers today say that they prefer listening to audiobooks, with the number increasing every year. As such, the number of audiobooks being created every year is on the rise, compared to the quantity of paperback or hardcover books being printed. However, critics are quick to judge audiobooks – saying that they fail to deliver the same benefits as printed books do, such as intellectual and emotional fulfillment. Here’s why we disagree.

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