If you have gone through the process of self-publishing a book, you probably have spent hours making decisions about e-publishing and print publishing, promoting your book, and then waiting for the sales to come in. You may have been working on expanding your market to help generate more sales.
Expanding to a new language market is a huge and exciting step for all authors. By translating your book into a new language, you give it the potential to expand its reach to hundreds of thousands of new readers. You should be aware, however, that translation is only one step in the process of bringing your book to a new audience.
Now that your book is published, you have a larger audience to tap into in other countries. And this now presents a whole new set of challenges.
Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which removes a great barrier from purchasing your books, products, and services. The best news of all? As an author, it will be far easier for you to land speaking gigs because your book establishes your authority and opens those doors!
While the walls of publishing are coming down, and there’s never been a better time to become a published author, this means there’s an awful lot of competition. The authors who are willing to put themselves out there—whether in the form of speaking gigs, media, or other in-person appearances—have the best chance of standing out from the crowd and grabbing the attention of book buyers.
The title is the first piece of information someone gets about your book, and it often forms the reader’s judgment about your book. The title is the first thing the reader sees or hears about your book—even before the cover in most cases—and getting it right is possibly the most important single book marketing decision you’ll make (even though most people don’t think about it as marketing). Let’s be clear about this: A good title won’t make your book do well. But a bad title will almost certainly prevent it from doing well.
We think of authors as masters of words. Yet dozens of authors have the feeling that they are inadequate… that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.
Creating a great title and subtitle for a non-fiction book is a real talented art. It’s common to spend hours together to tease and squeeze the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. Try to listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When you get it right, the response from the client is truly rewarding. That’s when you know the title is a winner.
The grand deal about self-publishing is how easy it is to do. If one really wants to put their work out there, they can. One can write it and format it and design a basic cover and publish all by themselves.
The horrible thing about self-publishing is how easy it is to do. Anyone can write a book, format it, design a basic cover, and hit publish.
The thing is, even though it’s easy to do and there are not gatekeepers holding you back, self-publishing is not something everyone should do.
With the rise of the Internet, self-publishing has become a viable route to success for many authors. While many famous writers still follow the traditional path collaborating with agents, editors, publishers, and marketers, there is no denying publishing by yourself is an attractive option as well. However, self-published authors wear all of the hats during this process, and that leads to several challenges and obstacles that they must overcome.
Podcasts are more relevant than ever. As an author you likely have a story to tell, expertise to share, and a unique perspective to discuss. You may want to consider creating a podcast as a vehicle for reaching readers and strengthening your platform. Here’s a beginner’s guide on how to start your own author-hosted podcast.
What is a Podcast?
A podcast is an audio file that can be streamed and distributed through the internet. This format can include talk shows, radio shows, interviews, lectures, and more, covering a wide variety of topics. One of the main benefits of podcasts is that they can be accessed on demand, meaning listeners can tune in at their convenience.
The first step in starting a podcast is similar to writing and publishing a book—you have to set goals and understand what it takes to reach them:
For most authors, those days when they could write their book, hand it to their agent, and let the publisher do the work of writing, editing, publishing, distributing, and marketing it is long gone. Authors today are turning to self-publishing to get their work into the hands of readers. In addition to wearing their writer’s hat, self-published authors need to do just about everything that goes into packaging, marketing, and selling books, like building an author platform. And one of the most powerful ways to build an author platform today is through social media. Social media lets authors engage directly with readers and build a tribe of loyal fans from just about every country on earth.
Here are 10 social media strategies successful authors use to engage with readers — and sell more books: Read More
The dictionary definition of a podcast is: A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.
The term Podcast is actually a portmanteau of iPod and Broadcast. Podcasting started as mostly an independent way for individuals to get their message out there and build a community of people with similar interests.
These 10 podcasts for writers will introduce you to new books, teach you new techniques in writing, new marketing skills, and help you build a writing community.
When it comes to raising funds and launching new products, crowdfunding is the new kid in town. But for every successful project there are even more failures. Ensuring your crowdfunding campaign meets its goal comes down to thoughtful planning and strong execution.Why are you running a crowdfunding campaign for your book? And don’t say ‘to raise funds.’ That may be your objective, but what are you going to achieve with those funds? And is that something backers are likely to care about? Put yourself in their shoes and ask yourself, why should I back this? What’s in it for me? Your answer should include a real, authentic and realistic benefit, either physical or emotional. For example, geo’s ‘why’ was to bring responsible energy use into the home, but more than that, their goal is to make energy visible and more relevant.
What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you’re confronted by a writing roadblock is a universally frustrating experience.. One great way to improve your writing is to learn from the best.
Here are five blogs that are not only good examples of excellent blogging but will also help you hone your craft and sell more books.With that in mind, here are five must-read blogs and sites gathered from the cream of the Google search crop
What is a press release?
Earlier when the news was only on the form of print media i.e newspapers, editors and writers had a certain specific amount of space they could fit a story. However, with the internet, that is not true. We aren’t space constrained anymore. Writers and journalists are always looking for good story opportunities to post on their publication’s website – no matter the size or amount. In many cases, any legitimate story is better than no story. Ergo, if one is able to overhaul information about the book into a legitimate format which captures a journalist’s attention, make it so they don’t have to put much work into your article to publish it, and it seems like it would be of interest to their audience. A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner. Basically, you’re doing the work for the journalist or news publication by writing it for them. The best news is that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.