His bestselling book became a highly valuable marketing channel for him that drives visitors to his website, some of which eventually convert into customers.
About Dr. Manfred Bortenschlager
Dr. Manfred is a fitness freak and founder of 4legsfitness.com.
His passion is and always has been fitness and sports. All his life he has been engaged in high level sports. Always eager in learning and self-improvement, he prepared for and participated in numerous competitions and sports projects, including martial arts, weightlifting, CrossFit, obstacle races, high-altitude alpinism, or motorbiking. He completed various sports and nutrition-related courses and certifications.
His research and experiences resulted in the creation of the 4 Legs Fitness model, which he describes in his best-selling fitness book, “From Healthy to Athletic: How to Master the 4 Ingredients to Superior Fitness.” and on his website 4legsfitness.com.
Why did Dr. Manfred want to become an Author?
Everything Dr. Manfred does somehow contributes to either improving his health or his freedom to maximize his happiness. For more than a decade, he has been researching and experimenting with many aspects of fitness. His research resulted in the creation of the 4 Legs Fitness model which he wants to share with everyone.
The mission of his book is to provide practical, actionable advice for people with busy lives.
How did Happy Self Publishing help Dr. Manfred become an author?
Dr. Manfred admitted that he wasn’t able to create a professional looking cover or format of his book.
We created a professional-looking book cover, reviewed the manuscript, provided an editing report, and copy-edited the manuscript thoroughly. We also formatted the book into an eBook and paperback to provide options to his readers and published it on Amazon.com.
To create a buzz during the book launch, we created a stunning video trailer that he shared with his readers. Most importantly, we ran a bestseller promotion which made his book a Bestseller which gave him authority in his field.
What impact did the book have on Dr. Manfred’s life and business?
His bestselling book became a highly valuable marketing channel for him which drove visitors to his website, some of which eventually converted into customers. This was his strategy right from the beginning, which is why he set the book price relatively low. He knew he could generate more revenue from cross-selling as compared to direct book sales. The details, by the way, you’ll never know upfront, required a lot of experimenting. This is where our team helped him a lot. We changed the pricing frequently to learn from the effects and constantly refined it.
For Dr. Manfred the book serves various purposes. The first is the obvious one that generates passive income for him without doing anything.
Publishing his book which eventually became a bestseller also adds credibility to all he does. His customers as well as his partners know and appreciate that.
You can connect with Manfred at 4legsfitness.com, Instagram, or contact him directly.
We work with self-driven coaches, speakers, and entrepreneurs who want to author a book in order to position themselves as the best in their industry. If that sounds like you, then head over to http://www.bit.ly/speaktojr to book a time to speak with our Publishing Consultants! We can chat about your book project, where you are getting stuck and offer some actionable advice, and see what it will be like if we were to work together! Talk to you soon!
