Would you like to find out how I create 1 month’s worth of content in 4 hours?
Content marketing is a really important thing to do, but it can also be quite overwhelming and time-consuming.
It’s very easy for authors to feel anxious about content marketing.However, it’s a great way to attract the right clients to your overall brand and so it shouldn’t be neglected.
Content marketing enables you to add value to your followers and crucially, from a marketing point of view, it puts you in a position to organically grow your followers into paying clients.
Problems often start to occur when the initial enthusiasm and energy levels dip. It’s easy to get overwhelmed by the volume of content, but the key here is not to quit. Instead, think about how to address the problems that you may be facing and move forward from there.
I’ve personally felt the pressure of producing a wealth of content in the past, but over the last few months, all of us at Happy Self Publishing have been working hard as a team to deliver consistently great content on a regular basis.
How do we do this?
It’s all about planning, delegating and understanding the needs of our followers.
Let me explain the steps that we follow to manage our content marketing here at Happy Self Publishing.
1. Choose one central piece of content for each week
It’s really important that you don’t try to over complicate your content. Instead, choose one key topic for each week and make sure that all of your content is central to that one subject.
2. Play to your strengths in choosing your content method
Always capitalize on your strengths. For me, I’m comfortable and keen to share my ideas on a video platform, so that is the mode of delivery for my content marketing that really works for me.
Have a think about where your strengths lie and find the delivery platform that works for you. Is it blogging? Video? Podcast? Livestreaming?
3. Batch produce your content
I pick one day each month for filming and I record a month’s worth of video content in just four hours. My method is to spend the first two hours choosing the four central pieces of content and writing the outlines, and then I spend the next two hours filming those four videos.
I really recommend batch producing your content, it saves you a lot of time.
4. Outsource and repurpose
You shouldn’t try to do everything yourself. I outsource what I shouldn’t be doing. I would recommend this approach to every entrepreneur. It not only saves you a lot of time, but it allows you to concentrate on your core vision for your overall brand.
I’m fortunate to have a great team who take my content and deliver it in multiple forms to all of our followers and clients.
Firstly, I use a great agency called Content 10x which is run by my friend Amy Woods – they are experts in content repurposing.
Her team takes the videos that I produce and run them through post-production to create really high-quality professional videos with music, animation, and captions.
They also repurpose my video into a written blog post/article, a blog post image, a podcast episode, a YouTube custom thumbnail, and a selection of quote graphics for sharing on social media – all of which are created by using my original video content!
Why is it important to have content in the written, audio and video format?
Simply put, it’s because people digest information in different ways and by covering all of the mainstream media avenues, you aren’t wasting content but repurposing it to suit all of your followers and client’s needs.
5. Have a content calendar for publishing content
Once the content is produced, the second stage is for my virtual assistant to share and publish the content. We have a content calendar in place, so we know the schedule for our content marketing each day. This is extremely important to the success of your content marketing goals.
We take the blog post, video, images and podcast episode and post them onto our website.
We also send an email out to our email subscribers.
When it comes to social media, our following hang out on Facebook, Instagram and Twitter so this is where my team target our content marketing.
As well as posting our core content (video, podcast and blog), we also schedule in time to post testimonials and case studies. People love to see others doing well and it gives us the opportunity to showcase our clients’ success stories to help inspire and motive others to achieve.
We also often re-share previous blog posts because the content in them is so useful and interesting. If you’ve gone to all the effort of creating great content, in most circumstances it shouldn’t have to only be seen once and then put into the archives forever.
If you link previous articles to new topics that you’re discussing, it can enrich the content and provide another opportunity for people to enjoy it if they didn’t see it the first time around.
6. Share the content of others and build relationships
You don’t have to share only your own content on social media. Find content created by others, that your followers may be interested in, and share that content. Be sure to tag the content creator!
This is a great way to build relationships with other content creators. It’s often the case that they’ll share your content as well.
Get a copy of our content calendar
I hope that you’ve been inspired you to move forward with your content creation.
I’ve produced a PDF document of our weekly content plan and I’m happy to send this to you. Click here <http://www.askjyotsna.com>and then click the word content.
I hope you’ll find our content calendar a really useful starting point for creating your own.
I’d love to hear how you’re going to move forward with your content marketing. If you’d like help please go ahead and schedule a call. I look forward to speaking with you. www.happyselfpublishing.com/scheduler
