What are the Best Types of Lead Magnets for a Book? Nick Loper

With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before.

As such, marketers are having to step up their game and create increasingly compelling lead magnets to persuade users to hand over their email address.

Straight from the horse’s mouth: Nick is an author, entrepreneur, and a lifelong student in the game of business. His latest role is as Chief Side Hustler at sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs.

He’s been making his living online since before it was cool. Along the way he’s picked up a thing or two about small business, marketing, and outsourcing — and is happy to share the experience with fellow entrepreneurs and those working hard to make their side hustle dreams a reality.

As the host of the top-rated Side Hustle Show podcast, Nick explores a different business idea each week and helps listeners discover the path to new job-free income streams.

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How to Use Your Book to Create a Corporate Workshop – Alison Sigmon

If you’ve written a book, or if you’re considering writing a book, then you’re probably well aware of the phrase, the money’s not in the book And maybe you’re even a little worried about whether it’s financially worth your while to write your book? Well, unless you are already well-known, or you have a big email list, then it’s true that you won’t make a fortune from your book. Or at least from your book directly.

Most authors use their book to bring them other business — and creating corporate workshop is just one way to add an additional source of revenue onto any writing or client income.

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How Do I Make My Book Available in a Different Language? – Tom Corson Knowles

If you have gone through the process of self-publishing a book, you probably have spent hours making decisions about e-publishing and print publishing, promoting your book, and then waiting for the sales to come in. You may have been working on expanding your market to help generate more sales.
Expanding to a new language market is a huge and exciting step for all authors. By translating your book into a new language, you give it the potential to expand its reach to hundreds of thousands of new readers. You should be aware, however, that translation is only one step in the process of bringing your book to a new audience.

Now that your book is published, you have a larger audience to tap into in other countries. And this now presents a whole new set of challenges.

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Challenges Faced by Self-Publishing Authors

The grand deal about self-publishing is how easy it is to do. If one really wants to put their work out there, they can. One can write it and format it and design a basic cover and publish all by themselves.

The horrible thing about self-publishing is how easy it is to do. Anyone can write a book, format it, design a basic cover, and hit publish.

The thing is, even though it’s easy to do and there are not gatekeepers holding you back, self-publishing is not something everyone should do.

With the rise of the Internet, self-publishing has become a viable route to success for many authors. While many famous writers still follow the traditional path collaborating with agents, editors, publishers, and marketers, there is no denying publishing by yourself is an attractive option as well. However, self-published authors wear all of the hats during this process, and that leads to several challenges and obstacles that they must overcome.

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How Can Authors Start a Podcast?

Podcasts are more relevant than ever. As an author you likely have a story to tell, expertise to share, and a unique perspective to discuss. You may want to consider creating a podcast as a vehicle for reaching readers and strengthening your platform. Here’s a beginner’s guide on how to start your own author-hosted podcast.

What is a Podcast?

A podcast is an audio file that can be streamed and distributed through the internet. This format can include talk shows, radio shows, interviews, lectures, and more, covering a wide variety of topics. One of the main benefits of podcasts is that they can be accessed on demand, meaning listeners can tune in at their convenience.

The first step in starting a podcast is similar to writing and publishing a book—you have to set goals and understand what it takes to reach them:

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2 Ways to Convert Readers into Customers

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We often ask our clients why they want to be an author. Most of the answers we get would be to gain authority, positioning themselves as leading experts in their industry. They hope to use their published books as calling cards to attract new customers in availing the services they offer. The question now lies on how they will convert their readers and followers into customers.

In our new video, we share with you the two effective ways to successfully convert your readers into life-long customers which will pave your way to becoming a successful author and entrepreneur.

P.S. If you would like to discuss your book publishing with us, go to askjyotsna.com and click on ‘Get Started.’

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3 Essentials to Get a TED Talk

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Is it your dream to give an inspiring TED Talk?

Our founder, Jyotsna Ramachandran recently got the opportunity to speak at a TEDx event. In our new blog post, she shares the steps it takes to get your own Ted Talk so you can start sharing your ideas and passion with a live audience.

P.S. Ted Talk organizers are most likely to consider you as their next speaker if you are a published author. To learn more about getting started with your book publishing process, go to askjyotsna.com and click on Get Started.

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Amazon Bestsellers

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Previously, we shared the truth behind hitting the best-seller charts including NYTimes, The Wall Street Journal, etc. For first-time authors, it is important to focus getting into the Amazon bestseller chart, but what does it take to achieve this?

In our newest video, we revealed our strategies and tactics that will guarantee your book’s position at the top of Amazon’s bestseller lists in several different categories.

PS. If you’d like to discuss your book launch with us please visit, www.happyselfpublishing.com/scheduler and we look forward to speaking with you.

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