What are the Best Types of Lead Magnets for a Book? Nick Loper

With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before.

As such, marketers are having to step up their game and create increasingly compelling lead magnets to persuade users to hand over their email address.

Straight from the horse’s mouth: Nick is an author, entrepreneur, and a lifelong student in the game of business. His latest role is as Chief Side Hustler at sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs.

He’s been making his living online since before it was cool. Along the way he’s picked up a thing or two about small business, marketing, and outsourcing — and is happy to share the experience with fellow entrepreneurs and those working hard to make their side hustle dreams a reality.

As the host of the top-rated Side Hustle Show podcast, Nick explores a different business idea each week and helps listeners discover the path to new job-free income streams.

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How Do I Make My Book Available in a Different Language? – Tom Corson Knowles

If you have gone through the process of self-publishing a book, you probably have spent hours making decisions about e-publishing and print publishing, promoting your book, and then waiting for the sales to come in. You may have been working on expanding your market to help generate more sales.
Expanding to a new language market is a huge and exciting step for all authors. By translating your book into a new language, you give it the potential to expand its reach to hundreds of thousands of new readers. You should be aware, however, that translation is only one step in the process of bringing your book to a new audience.

Now that your book is published, you have a larger audience to tap into in other countries. And this now presents a whole new set of challenges.

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How Can Authors Attract Speaking Opportunities – Akash Karia

Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which removes a great barrier from purchasing your books, products, and services. The best news of all? As an author, it will be far easier for you to land speaking gigs because your book establishes your authority and opens those doors!

While the walls of publishing are coming down, and there’s never been a better time to become a published author, this means there’s an awful lot of competition. The authors who are willing to put themselves out there—whether in the form of speaking gigs, media, or other in-person appearances—have the best chance of standing out from the crowd and grabbing the attention of book buyers.

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Challenges Faced by Self-Publishing Authors

The grand deal about self-publishing is how easy it is to do. If one really wants to put their work out there, they can. One can write it and format it and design a basic cover and publish all by themselves.

The horrible thing about self-publishing is how easy it is to do. Anyone can write a book, format it, design a basic cover, and hit publish.

The thing is, even though it’s easy to do and there are not gatekeepers holding you back, self-publishing is not something everyone should do.

With the rise of the Internet, self-publishing has become a viable route to success for many authors. While many famous writers still follow the traditional path collaborating with agents, editors, publishers, and marketers, there is no denying publishing by yourself is an attractive option as well. However, self-published authors wear all of the hats during this process, and that leads to several challenges and obstacles that they must overcome.

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How Can Authors Start a Podcast?

Podcasts are more relevant than ever. As an author you likely have a story to tell, expertise to share, and a unique perspective to discuss. You may want to consider creating a podcast as a vehicle for reaching readers and strengthening your platform. Here’s a beginner’s guide on how to start your own author-hosted podcast.

What is a Podcast?

A podcast is an audio file that can be streamed and distributed through the internet. This format can include talk shows, radio shows, interviews, lectures, and more, covering a wide variety of topics. One of the main benefits of podcasts is that they can be accessed on demand, meaning listeners can tune in at their convenience.

The first step in starting a podcast is similar to writing and publishing a book—you have to set goals and understand what it takes to reach them:

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Amazon Bestsellers

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Previously, we shared the truth behind hitting the best-seller charts including NYTimes, The Wall Street Journal, etc. For first-time authors, it is important to focus getting into the Amazon bestseller chart, but what does it take to achieve this?

In our newest video, we revealed our strategies and tactics that will guarantee your book’s position at the top of Amazon’s bestseller lists in several different categories.

PS. If you’d like to discuss your book launch with us please visit, www.happyselfpublishing.com/scheduler and we look forward to speaking with you.

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Ep 047: Joshua Lisec: How to re-purpose content you’ve already written into a book?

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For episode 47 of the Happy Self Publishing show, we sat down with Joshua Lisec – bestselling international ghostwriter, content marketer and president of Entrepreneur’s Wordsmith LLC. Joshua uses his marketing and copywriting superpowers to help clients create influence and has ghostwritten over 20 books so far, as well as original copy across 50+ countries. He shared his invaluable insights for how business owners, influencers and bloggers can repurpose the content they’ve already spent time and energy creating into a successful book, instead of starting the book-writing process from scratch!

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Ep 044: Sudhir Khollam: How to run a successful pre-order campaign for your book?

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As the author of Money Lessons From Mother Nature and the founder of Success Habits Academy, our client and friend Sudhir Khollam is passionate about teaching and holding entrepreneurs accountable. We were inspired by his recent pre-order book campaign, which saw him sell 250 copies of his book before it was even published! Tune in as he shares how to start selling and marketing your book before it’s even created and how to leverage the power of your inner circle to launch your own successful pre-order campaign.

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