With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before.
As such, marketers are having to step up their game and create increasingly compelling lead magnets to persuade users to hand over their email address.
Straight from the horse’s mouth: Nick is an author, entrepreneur, and a lifelong student in the game of business. His latest role is as Chief Side Hustler at sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs.
He’s been making his living online since before it was cool. Along the way he’s picked up a thing or two about small business, marketing, and outsourcing — and is happy to share the experience with fellow entrepreneurs and those working hard to make their side hustle dreams a reality.
As the host of the top-rated Side Hustle Show podcast, Nick explores a different business idea each week and helps listeners discover the path to new job-free income streams.
If you have gone through the process of self-publishing a book, you probably have spent hours making decisions about e-publishing and print publishing, promoting your book, and then waiting for the sales to come in. You may have been working on expanding your market to help generate more sales.
Expanding to a new language market is a huge and exciting step for all authors. By translating your book into a new language, you give it the potential to expand its reach to hundreds of thousands of new readers. You should be aware, however, that translation is only one step in the process of bringing your book to a new audience.
Now that your book is published, you have a larger audience to tap into in other countries. And this now presents a whole new set of challenges.
The title is the first piece of information someone gets about your book, and it often forms the reader’s judgment about your book. The title is the first thing the reader sees or hears about your book—even before the cover in most cases—and getting it right is possibly the most important single book marketing decision you’ll make (even though most people don’t think about it as marketing). Let’s be clear about this: A good title won’t make your book do well. But a bad title will almost certainly prevent it from doing well.
We think of authors as masters of words. Yet dozens of authors have the feeling that they are inadequate… that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.
Creating a great title and subtitle for a non-fiction book is a real talented art. It’s common to spend hours together to tease and squeeze the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. Try to listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When you get it right, the response from the client is truly rewarding. That’s when you know the title is a winner.
The grand deal about self-publishing is how easy it is to do. If one really wants to put their work out there, they can. One can write it and format it and design a basic cover and publish all by themselves.
The horrible thing about self-publishing is how easy it is to do. Anyone can write a book, format it, design a basic cover, and hit publish.
The thing is, even though it’s easy to do and there are not gatekeepers holding you back, self-publishing is not something everyone should do.
With the rise of the Internet, self-publishing has become a viable route to success for many authors. While many famous writers still follow the traditional path collaborating with agents, editors, publishers, and marketers, there is no denying publishing by yourself is an attractive option as well. However, self-published authors wear all of the hats during this process, and that leads to several challenges and obstacles that they must overcome.
Podcasts are more relevant than ever. As an author you likely have a story to tell, expertise to share, and a unique perspective to discuss. You may want to consider creating a podcast as a vehicle for reaching readers and strengthening your platform. Here’s a beginner’s guide on how to start your own author-hosted podcast.
What is a Podcast?
A podcast is an audio file that can be streamed and distributed through the internet. This format can include talk shows, radio shows, interviews, lectures, and more, covering a wide variety of topics. One of the main benefits of podcasts is that they can be accessed on demand, meaning listeners can tune in at their convenience.
The first step in starting a podcast is similar to writing and publishing a book—you have to set goals and understand what it takes to reach them:
For most authors, those days when they could write their book, hand it to their agent, and let the publisher do the work of writing, editing, publishing, distributing, and marketing it is long gone. Authors today are turning to self-publishing to get their work into the hands of readers. In addition to wearing their writer’s hat, self-published authors need to do just about everything that goes into packaging, marketing, and selling books, like building an author platform. And one of the most powerful ways to build an author platform today is through social media. Social media lets authors engage directly with readers and build a tribe of loyal fans from just about every country on earth.
Here are 10 social media strategies successful authors use to engage with readers — and sell more books: Read More
Would you like to know how to achieve a successful book launch?
Before your book hits the shelves, you need to build a good launch team to make sure your book gets off to a great start. You’ll also need a launch team to help ensure you receive the support you need as the author.
Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.
Are you an author who would want to know what other methods you can use to profit from your book beside the number of books sold? Publishing a book and earning royalties for some authors is already sufficient, however, your book can actually lead to multiple streams of income and can be a springboard to a lot of opportunities.
Together with Jyotsna Ramachandran, the founder of Happy Self Publishing, let us discuss the concept of Youpreneur ecosystem that the trusted international business mentor, Chris Ducker, talks about in his book, “Rise of the Youpreneur”, and the 7 revenue streams that you should consider.
Do you have many book topic ideas and struggle to narrow down your ideas and vision?
A decision-making matrix can help guide your book topic decision. It is a really useful method, enabling you to perfect your ideas and move forward with a topic that has great impact, profitability and that fits with your long-term vision as a published author.
You’re an aspiring author and you believe you have a brilliant book topic idea.
The key question is, does anyone else love your book topic?
Writing a successful book can become a reality but there are some golden rules when it comes to choosing your book topic.Read More