What are the Best Types of Lead Magnets for a Book? Nick Loper

With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before.

As such, marketers are having to step up their game and create increasingly compelling lead magnets to persuade users to hand over their email address.

Straight from the horse’s mouth: Nick is an author, entrepreneur, and a lifelong student in the game of business. His latest role is as Chief Side Hustler at sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs.

He’s been making his living online since before it was cool. Along the way he’s picked up a thing or two about small business, marketing, and outsourcing — and is happy to share the experience with fellow entrepreneurs and those working hard to make their side hustle dreams a reality.

As the host of the top-rated Side Hustle Show podcast, Nick explores a different business idea each week and helps listeners discover the path to new job-free income streams.

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Social Media Strategies That Authors Use To Promote Their Book

For most authors, those days when they could write their book, hand it to their agent, and let the publisher do the work of writing, editing, publishing, distributing, and marketing it is long gone. Authors today are turning to self-publishing to get their work into the hands of readers. In addition to wearing their writer’s hat, self-published authors need to do just about everything that goes into packaging, marketing, and selling books, like building an author platform. And one of the most powerful ways to build an author platform today is through social media. Social media lets authors engage directly with readers and build a tribe of loyal fans from just about every country on earth.

Here are 10 social media strategies successful authors use to engage with readers — and sell more books: Read More

Amazon Bestsellers

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

Previously, we shared the truth behind hitting the best-seller charts including NYTimes, The Wall Street Journal, etc. For first-time authors, it is important to focus getting into the Amazon bestseller chart, but what does it take to achieve this?

In our newest video, we revealed our strategies and tactics that will guarantee your book’s position at the top of Amazon’s bestseller lists in several different categories.

PS. If you’d like to discuss your book launch with us please visit, www.happyselfpublishing.com/scheduler and we look forward to speaking with you.

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Ep 010: Pia Edberg: How do you maintain your book sale consistently even months after the launch?

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

In Episode 10, we sit down with Pia Edberg to discuss how to consistently maintain book sale figures even months after your launch. Pia is the bestselling author of The Cozy Life, which continues to sell thousands of copies both online and in its printed format to this day – despite being published 9 months ago! Join us as Pia shares her book marketing tips and strategies, including the use of Kindle Direct Publishing Promotions, social media hashtags, Amazon ads, giveaways and more.
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How Audiobook Narration Can Bring Your Manuscript To Life

As fantastic as reading a great book is, the unfortunate reality is that many people are too busy to find the time to sit down, relax and flip through its pages from cover to cover. However, since the MP3 audiobook craze hit in 2005, “listening” to books has become the new modus operandi for those short on leisure time. Thanks to audiobook narration, your target readers can now absorb your manuscript’s contents while walking their dog, hitting the treadmill at the gym or commuting to work.

Essentially, audiobooks allow readers to boost their productivity by doing two things at once – eliminating the sentiments of guilt surrounding losing valuable time by reading the traditional way. 37% of readers today say that they prefer listening to audiobooks, with the number increasing every year. As such, the number of audiobooks being created every year is on the rise, compared to the quantity of paperback or hardcover books being printed. However, critics are quick to judge audiobooks – saying that they fail to deliver the same benefits as printed books do, such as intellectual and emotional fulfillment. Here’s why we disagree.

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7 Reasons Why You Should Become An Author

“I want to write a book, but I’ve heard that only a small percentage of them actually sell. If I won’t actually make any money off all the time I’ve spent writing, what’s the point?”

We can’t tell you how many times prospective clients and hesitant first-time authors have voiced this concern to us.

Granted, many books don’t actually generate enough revenue from sales alone to match your salary for the year – let alone the month. However, the benefits they can bring to your business will manifest themselves in a myriad of other ways. Read on to find out how.

To Share Your Knowledge Or Message With The World

If you think you have something important to say, chances are somebody else in the world would agree. Provided you have a unique angle in mind, there is almost always an audience for any possible topic a book could cover – regardless of how obscure yours might be! The tough part is figuring out how to share your knowledge in a manner that people could relate to or in a way that would capture their interest until the very last page.

Have confidence in the information or message you’d like to spread. You already think it’s valuable – now it’s time to convince your future readers to agree. Once you’ve managed to tap into your target audience’s interests and have them read your book, you’ve set the wheels in motion for the marketing process that will soon unfold and help your business flourish.

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