Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which removes a great barrier from purchasing your books, products, and services. The best news of all? As an author, it will be far easier for you to land speaking gigs because your book establishes your authority and opens those doors!
While the walls of publishing are coming down, and there’s never been a better time to become a published author, this means there’s an awful lot of competition. The authors who are willing to put themselves out there—whether in the form of speaking gigs, media, or other in-person appearances—have the best chance of standing out from the crowd and grabbing the attention of book buyers.
When I published Job Escape Plan: The 7 Steps to Build a Home Business, Quit your Job and Enjoy the Freedom, readers kept asking how I managed to get leading experts such as John Lee Dumas, Steve Scott, Nick Loper, Rob Cubbon, Stefan Pylarinos and others to provide interviews for the book. Then, when my husband Girish Kumar’s book The Marriage Mantra was published, people were once again curious about how he was able to land a foreword from Brian Tracy and interviews with Karan Bajaj, Dave Chesson and 8 other authorities.
It is a known fact that including influencers’ perspectives and testimonials in your book lends you increased credibility as an author and adds more value to the content for readers. Yet while all of that sounds fantastic, how can a first time author with no connections to these experts achieve this?