What are the Best Types of Lead Magnets for a Book? Nick Loper

With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before.

As such, marketers are having to step up their game and create increasingly compelling lead magnets to persuade users to hand over their email address.

Straight from the horse’s mouth: Nick is an author, entrepreneur, and a lifelong student in the game of business. His latest role is as Chief Side Hustler at sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs.

He’s been making his living online since before it was cool. Along the way he’s picked up a thing or two about small business, marketing, and outsourcing — and is happy to share the experience with fellow entrepreneurs and those working hard to make their side hustle dreams a reality.

As the host of the top-rated Side Hustle Show podcast, Nick explores a different business idea each week and helps listeners discover the path to new job-free income streams.

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How to Use Your Book to Create a Corporate Workshop – Alison Sigmon

If you’ve written a book, or if you’re considering writing a book, then you’re probably well aware of the phrase, the money’s not in the book And maybe you’re even a little worried about whether it’s financially worth your while to write your book? Well, unless you are already well-known, or you have a big email list, then it’s true that you won’t make a fortune from your book. Or at least from your book directly.

Most authors use their book to bring them other business — and creating corporate workshop is just one way to add an additional source of revenue onto any writing or client income.

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The Perfect Title

The title is the first piece of information someone gets about your book, and it often forms the reader’s judgment about your book. The title is the first thing the reader sees or hears about your book—even before the cover in most cases—and getting it right is possibly the most important single book marketing decision you’ll make (even though most people don’t think about it as marketing). Let’s be clear about this: A good title won’t make your book do well. But a bad title will almost certainly prevent it from doing well.

We think of authors as masters of words. Yet dozens of authors have the feeling that they are inadequate… that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.

Creating a great title and subtitle for a non-fiction book is a real talented art. It’s common to spend hours together to tease and squeeze the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. Try to listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When you get it right, the response from the client is truly rewarding. That’s when you know the title is a winner.

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Social Media Strategies That Authors Use To Promote Their Book

For most authors, those days when they could write their book, hand it to their agent, and let the publisher do the work of writing, editing, publishing, distributing, and marketing it is long gone. Authors today are turning to self-publishing to get their work into the hands of readers. In addition to wearing their writer’s hat, self-published authors need to do just about everything that goes into packaging, marketing, and selling books, like building an author platform. And one of the most powerful ways to build an author platform today is through social media. Social media lets authors engage directly with readers and build a tribe of loyal fans from just about every country on earth.

Here are 10 social media strategies successful authors use to engage with readers — and sell more books: Read More

3 Essentials to Get a TED Talk

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Is it your dream to give an inspiring TED Talk?

Our founder, Jyotsna Ramachandran recently got the opportunity to speak at a TEDx event. In our new blog post, she shares the steps it takes to get your own Ted Talk so you can start sharing your ideas and passion with a live audience.

P.S. Ted Talk organizers are most likely to consider you as their next speaker if you are a published author. To learn more about getting started with your book publishing process, go to askjyotsna.com and click on Get Started.

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7 Income Streams for Authors

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

Are you an author who would want to know what other methods you can use to profit from your book beside the number of books sold? Publishing a book and earning royalties for some authors is already sufficient, however, your book can actually lead to multiple streams of income and can be a springboard to a lot of opportunities.

Together with Jyotsna Ramachandran, the founder of Happy Self Publishing, let us discuss the concept of Youpreneur ecosystem that the trusted international business mentor, Chris Ducker, talks about in his book, “Rise of the Youpreneur”, and the 7 revenue streams that you should consider.

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How To Use Your Book As A Lead Magnet For Your Business

The traditional methods once used by businesses to generate leads are gradually evaporating, replaced by the tried and true tactics being employed by marketers in an increasingly digital world. Books have since emerged as one of the handiest tools entrepreneurs can use to gain new clients today, but you’ll need to know how to leverage them if you hope to ultimately see them boost your business. Here’s a basic breakdown of how to go about doing so, for those who aren’t necessarily marketing pros!

Provide incredible value

The reality is that nobody is going to crack open your book unless it’s of value to them. But how do you figure out which types of content packs the most punch within your niche? Turn to the stats! Comb through your recent blog or social posts and analyze the data. Did your audience engage more with one post versus others? Which article or update received the most comments, likes, shares, etc? This will give you a clear idea of what your audience will be interested in reading in terms of a book’s content. Don’t have an audience of your own? That’s perfectly alright. Just visit the websites and social pages of the top players in your niche and see what type of topics are popular with their audience. We’re about to get into a myriad of ways to generate leads with a book, but your very first step is to, of course, make sure people read it. The quickest way to do that is to make sure that what you’re about to tell them is unique, useful and tricky to find elsewhere.

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