Podcasts are more relevant than ever. As an author you likely have a story to tell, expertise to share, and a unique perspective to discuss. You may want to consider creating a podcast as a vehicle for reaching readers and strengthening your platform. Here’s a beginner’s guide on how to start your own author-hosted podcast.
What is a Podcast?
A podcast is an audio file that can be streamed and distributed through the internet. This format can include talk shows, radio shows, interviews, lectures, and more, covering a wide variety of topics. One of the main benefits of podcasts is that they can be accessed on demand, meaning listeners can tune in at their convenience.
The first step in starting a podcast is similar to writing and publishing a book—you have to set goals and understand what it takes to reach them:
Are you a first-time author looking to grow your audience?
A really effective way to do this is to become a guest on other people’s podcasts.It’s not only a great way to build your confidence and talk about your book and overall brand, but it’s also a golden opportunity to reach out to other people’s audiences in order to grow your own.
Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!