If you have gone through the process of self-publishing a book, you probably have spent hours making decisions about e-publishing and print publishing, promoting your book, and then waiting for the sales to come in. You may have been working on expanding your market to help generate more sales.
Expanding to a new language market is a huge and exciting step for all authors. By translating your book into a new language, you give it the potential to expand its reach to hundreds of thousands of new readers. You should be aware, however, that translation is only one step in the process of bringing your book to a new audience.
Now that your book is published, you have a larger audience to tap into in other countries. And this now presents a whole new set of challenges.
Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which removes a great barrier from purchasing your books, products, and services. The best news of all? As an author, it will be far easier for you to land speaking gigs because your book establishes your authority and opens those doors!
While the walls of publishing are coming down, and there’s never been a better time to become a published author, this means there’s an awful lot of competition. The authors who are willing to put themselves out there—whether in the form of speaking gigs, media, or other in-person appearances—have the best chance of standing out from the crowd and grabbing the attention of book buyers.
The title is the first piece of information someone gets about your book, and it often forms the reader’s judgment about your book. The title is the first thing the reader sees or hears about your book—even before the cover in most cases—and getting it right is possibly the most important single book marketing decision you’ll make (even though most people don’t think about it as marketing). Let’s be clear about this: A good title won’t make your book do well. But a bad title will almost certainly prevent it from doing well.
We think of authors as masters of words. Yet dozens of authors have the feeling that they are inadequate… that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.
Creating a great title and subtitle for a non-fiction book is a real talented art. It’s common to spend hours together to tease and squeeze the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. Try to listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When you get it right, the response from the client is truly rewarding. That’s when you know the title is a winner.
Do you want to know how you can convert readers into paying customers?
Many authors are also entrepreneurs, and for them, a book isn’t just about sharing their message with the world. They also want it to help position them as a leading expert in their industry, and they use their book as a key marketing tool to attract new customers.
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Is it your dream to give an inspiring TED Talk?
Our founder, Jyotsna Ramachandran recently got the opportunity to speak at a TEDx event. In our new blog post, she shares the steps it takes to get your own Ted Talk so you can start sharing your ideas and passion with a live audience.
P.S. Ted Talk organizers are most likely to consider you as their next speaker if you are a published author. To learn more about getting started with your book publishing process, go to askjyotsna.com and click on Get Started.
Is it your dream to give an inspiring Ted Talk to a live audience?
Recently, I got the opportunity to speak at a TEDx event, and since then, a lot of people have approached me to find out how I did it. The most common question I get is; How can I become a speaker at a TEDx event?