The Perfect Title

The title is the first piece of information someone gets about your book, and it often forms the reader’s judgment about your book. The title is the first thing the reader sees or hears about your book—even before the cover in most cases—and getting it right is possibly the most important single book marketing decision you’ll make (even though most people don’t think about it as marketing). Let’s be clear about this: A good title won’t make your book do well. But a bad title will almost certainly prevent it from doing well.

We think of authors as masters of words. Yet dozens of authors have the feeling that they are inadequate… that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.

Creating a great title and subtitle for a non-fiction book is a real talented art. It’s common to spend hours together to tease and squeeze the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. Try to listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When you get it right, the response from the client is truly rewarding. That’s when you know the title is a winner.

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Challenges Faced by Self-Publishing Authors

The grand deal about self-publishing is how easy it is to do. If one really wants to put their work out there, they can. One can write it and format it and design a basic cover and publish all by themselves.

The horrible thing about self-publishing is how easy it is to do. Anyone can write a book, format it, design a basic cover, and hit publish.

The thing is, even though it’s easy to do and there are not gatekeepers holding you back, self-publishing is not something everyone should do.

With the rise of the Internet, self-publishing has become a viable route to success for many authors. While many famous writers still follow the traditional path collaborating with agents, editors, publishers, and marketers, there is no denying publishing by yourself is an attractive option as well. However, self-published authors wear all of the hats during this process, and that leads to several challenges and obstacles that they must overcome.

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Social Media Strategies That Authors Use To Promote Their Book

For most authors, those days when they could write their book, hand it to their agent, and let the publisher do the work of writing, editing, publishing, distributing, and marketing it is long gone. Authors today are turning to self-publishing to get their work into the hands of readers. In addition to wearing their writer’s hat, self-published authors need to do just about everything that goes into packaging, marketing, and selling books, like building an author platform. And one of the most powerful ways to build an author platform today is through social media. Social media lets authors engage directly with readers and build a tribe of loyal fans from just about every country on earth.

Here are 10 social media strategies successful authors use to engage with readers — and sell more books: Read More

Ep 047: Joshua Lisec: How to re-purpose content you’ve already written into a book?

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For episode 47 of the Happy Self Publishing show, we sat down with Joshua Lisec – bestselling international ghostwriter, content marketer and president of Entrepreneur’s Wordsmith LLC. Joshua uses his marketing and copywriting superpowers to help clients create influence and has ghostwritten over 20 books so far, as well as original copy across 50+ countries. He shared his invaluable insights for how business owners, influencers and bloggers can repurpose the content they’ve already spent time and energy creating into a successful book, instead of starting the book-writing process from scratch!

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Ep 035: Qat Wanders: How to attract coaching clients using your book?

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When entrepreneurs or coaches write a book, many of them are surprised to find that it quickly acts as a business card on steroids and shoots their sales through the roof. Our client Qat Wanders recently experienced a similar realization after her bestselling book Yoga for You brought in over $30,000 worth of coaching clients within just a month after its release! Readers of the book found her via Facebook and Twitter and quickly enlisted her savvy know-how to help them overcome chronic pain and more through her tailored yoga techniques. Join us as Qat explains how her book helped attract these clients and how you can mimic the strategies she used to ultimately grow your business.

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Ep 029: Emma & Sean Sumner: What steps should children take to publish their first book?

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While it’s challenging enough for adults to write their first book, the feat seems even greater when a pre-teen is the author in question. But with all odds stacked against her – writing a book is exactly what eight year-old Emma Sumner did! As the bestselling author of The Fairies of Waterfall Island, we interviewed Emma and her father Sean Sumner for Episode 29 of the HSP Show to find out which steps children should take to publish their first book. Tune in to learn how Emma took a 150 word book writing challenge and turned it into 20 chapters of her first book with the help of her father, a talented author in his own right.

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Ep 026: Alison Sigmon: How to use your book to conduct a corporate workshop?

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As many author-entrepreneurs know, your book sales typically won’t be your greatest source of income! As such, it’s important to think of different ways that writing a book can ultimately generate profit for your business. In episode 26 of the Happy Self Publishing Show, we spoke with Alison Sigmon to learn about how she used her bestselling book, Delivering Bad News In Good Ways, to start conducting corporate workshops. Join us as Alison shares her tips for developing content, partnering with corporations to get your message across, pitching your skills and leveraging your professional relationships to make your workshop goals become reality.
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Client Case Study: Automate Academy’s Kathryn Jones

As the bestselling author of Automate Your Routines, Guarantee Your Results, Kathryn Jones has helped countless entrepreneurs and professionals increase their productivity, achieve their goals and automate tasks in order to focus on the bigger picture.  Since self publishing her book, it has hit Amazon’s bestseller list and helped propel her business, Automate Academy, to new heights. We recently sat down with her to learn more about how writing a book helped Kathryn grow both personally and professionally, as well as which tidbits of advice she would give to new authors hoping to do the same.

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Ep 025: Ashley Emma: How to choose the perfect title and sub-title for your book?

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Caught up in the seemingly impossible task of choosing a title and sub-title for your book? We’ve all been there. Join us for episode 25 of the HSP Show, where bestselling author Ashley Emma explains how she manages to narrow down her selections and come up with a winning frontrunner. Ashley wrote her first novel at age 14, self published it at 16 and has written 6 books since – including the recent Amazon chart-topping Fearless Author. She highlights how seeking out your peers’ opinions is paramount in the title and subtitle selection process, as well as the importance of gaining outside perspective as an author.
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