Challenges Faced by Self-Publishing Authors

The grand deal about self-publishing is how easy it is to do. If one really wants to put their work out there, they can. One can write it and format it and design a basic cover and publish all by themselves.

The horrible thing about self-publishing is how easy it is to do. Anyone can write a book, format it, design a basic cover, and hit publish.

The thing is, even though it’s easy to do and there are not gatekeepers holding you back, self-publishing is not something everyone should do.

With the rise of the Internet, self-publishing has become a viable route to success for many authors. While many famous writers still follow the traditional path collaborating with agents, editors, publishers, and marketers, there is no denying publishing by yourself is an attractive option as well. However, self-published authors wear all of the hats during this process, and that leads to several challenges and obstacles that they must overcome.

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Social Media Strategies That Authors Use To Promote Their Book

For most authors, those days when they could write their book, hand it to their agent, and let the publisher do the work of writing, editing, publishing, distributing, and marketing it is long gone. Authors today are turning to self-publishing to get their work into the hands of readers. In addition to wearing their writer’s hat, self-published authors need to do just about everything that goes into packaging, marketing, and selling books, like building an author platform. And one of the most powerful ways to build an author platform today is through social media. Social media lets authors engage directly with readers and build a tribe of loyal fans from just about every country on earth.

Here are 10 social media strategies successful authors use to engage with readers — and sell more books: Read More

Ep 050: How to create the discipline to become an author in 2018? with Jyotsna Ramachandran

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Wow – we’ve hit 50 episodes! Thank you to all of you who have supported us and tuned in to Season 1 of the Happy Self Publishing Show. Our founder Jyotsna Ramachandran wraps up the first season of our show (and 2017!) with her tactics for creating the discipline necessary to write your book once and for all. If you’ve been struggling with procrastination this year and hope to finally finish writing your manuscript in the New Year, tune in to hear about Jyotsna’s tried and true strategies to kick off 2018 with a bang. Happy holidays from the entire Happy Self Publishing team and see you next year!

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Ep 049: Ajit Nawalkha: How do you prepare yourself mentally before starting to write your book?

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Did you know? Only 3% of those who are hoping to write a book actually manage to finish it. For episode 49 of the Happy Self Publishing show, we sat down with Ajit Nawalkha, co-founder of Mind Valley, founder of EverCoach, business coach and author of the Book of Coaching to find out how he wrote his book in just 8 (yes, you read that right!) days. Ajit shares how he switched his mindset from an entrepreneur to an author’s viewpoint and how aspiring authors can train themselves to achieve their highest productivity levels ever.

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Ep 048: Julie Broad: How to sell 1000 books with $100?

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Julie Broad left her successful career in the real estate world after becoming an overall Amazon bestselling author – not just in one category! She went on to win an international book award and receive the Beverly Hills book award for best sales book. Through her new venture Book Launchers, Julie helps authors sell their book, boost their brand and gain overall credibility. Join us for Episode 48 of the Happy Self Publishing show, where she explains how you can sell 1000 copies of your book by spending just 100 dollars.

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Ep 047: Joshua Lisec: How to re-purpose content you’ve already written into a book?

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For episode 47 of the Happy Self Publishing show, we sat down with Joshua Lisec – bestselling international ghostwriter, content marketer and president of Entrepreneur’s Wordsmith LLC. Joshua uses his marketing and copywriting superpowers to help clients create influence and has ghostwritten over 20 books so far, as well as original copy across 50+ countries. He shared his invaluable insights for how business owners, influencers and bloggers can repurpose the content they’ve already spent time and energy creating into a successful book, instead of starting the book-writing process from scratch!

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Ep 046: Ali Katz: How can self published authors get their books traditionally published?

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As the bestselling author of Hot Mess to Mindful Mom and the recently launched Get The Most Out Of Motherhood, Ali Katz is a rarity in today’s self publishing sphere in that she has also gone the opposite route and had her books traditionally published. In a space where many authors are either on one side or the other of the fence, Ali joins us to explain the pros and cons of both self publishing and traditional publishing and how you can get your self published book picked up by traditional publishers.

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Ep 045: Debbie Drum: How can authors get more reviews for their book on Amazon?

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As the bestselling author of over 5 books and an absolute Internet marketing rockstar, Debbie Drum is also the creator of several online products – including one that helps your book get reviews on Amazon. She stopped by the Happy Self Publishing Show to share how authors can get more reviews for their book on Amazon, and why the number of reviews you receive is increasingly important in a world that relies heavily on social proof.

Get more reviews for your book using Debbie’s software HERE.

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Ep 044: Sudhir Khollam: How to run a successful pre-order campaign for your book?

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As the author of Money Lessons From Mother Nature and the founder of Success Habits Academy, our client and friend Sudhir Khollam is passionate about teaching and holding entrepreneurs accountable. We were inspired by his recent pre-order book campaign, which saw him sell 250 copies of his book before it was even published! Tune in as he shares how to start selling and marketing your book before it’s even created and how to leverage the power of your inner circle to launch your own successful pre-order campaign.

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