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What are lead magnets and why should authors include them in their books? In this episode, we sit down with Nick Loper to find out why they’re so important – especially for those selling on third party platforms such as Amazon. Nick is the bestselling author of several books, including the recently released Buy Buttons, and the founder of Side Hustle Nation – a growing community and resource for aspiring and part-time entrepreneurs. Join us as he highlights the best kinds of lead magnets to use in order for authors to create as many leads and e-mail opt-ins as possible.