The Perfect Title

The title is the first piece of information someone gets about your book, and it often forms the reader’s judgment about your book. The title is the first thing the reader sees or hears about your book—even before the cover in most cases—and getting it right is possibly the most important single book marketing decision you’ll make (even though most people don’t think about it as marketing). Let’s be clear about this: A good title won’t make your book do well. But a bad title will almost certainly prevent it from doing well.

We think of authors as masters of words. Yet dozens of authors have the feeling that they are inadequate… that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.

Creating a great title and subtitle for a non-fiction book is a real talented art. It’s common to spend hours together to tease and squeeze the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. Try to listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When you get it right, the response from the client is truly rewarding. That’s when you know the title is a winner.

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Social Media Strategies That Authors Use To Promote Their Book

For most authors, those days when they could write their book, hand it to their agent, and let the publisher do the work of writing, editing, publishing, distributing, and marketing it is long gone. Authors today are turning to self-publishing to get their work into the hands of readers. In addition to wearing their writer’s hat, self-published authors need to do just about everything that goes into packaging, marketing, and selling books, like building an author platform. And one of the most powerful ways to build an author platform today is through social media. Social media lets authors engage directly with readers and build a tribe of loyal fans from just about every country on earth.

Here are 10 social media strategies successful authors use to engage with readers — and sell more books: Read More

How to Create a Book Launch Team

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Why do you need a book launch team? Building a great launch team is a sure shot to a successful book launch and for the long-term success of your book. However, how and where do you find people who are passionate about your book and want you to succeed as much as you do? In this video, let our founder, Jyotsna Ramachandran shares the steps you need to build a great team that she used on her own book launches.

If you’re interested in finding out more about how book launches work and you want to learn more about book publishing, please go to www.askjyotsna.com and click ‘Get Started.’

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Amazon Bestsellers

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Previously, we shared the truth behind hitting the best-seller charts including NYTimes, The Wall Street Journal, etc. For first-time authors, it is important to focus getting into the Amazon bestseller chart, but what does it take to achieve this?

In our newest video, we revealed our strategies and tactics that will guarantee your book’s position at the top of Amazon’s bestseller lists in several different categories.

PS. If you’d like to discuss your book launch with us please visit, www.happyselfpublishing.com/scheduler and we look forward to speaking with you.

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Bestseller Lists Decoded

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Most of the first-time authors dream to become a bestselling author but what does ‘bestselling author’ really mean?  In this video, let our founder, Jyotsna Ramachandran clear up the confusion for you. She also tackles some of the important bestselling list and what it takes to be included in these.

If you want to know how we can help you to achieve your vision of becoming a bestselling author, please head to https://www.happyselfpublishing.com/scheduler and schedule a call with us, we’ll help you to create a plan on how to achieve your goals.

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Ep 050: How to create the discipline to become an author in 2018? with Jyotsna Ramachandran

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Wow – we’ve hit 50 episodes! Thank you to all of you who have supported us and tuned in to Season 1 of the Happy Self Publishing Show. Our founder Jyotsna Ramachandran wraps up the first season of our show (and 2017!) with her tactics for creating the discipline necessary to write your book once and for all. If you’ve been struggling with procrastination this year and hope to finally finish writing your manuscript in the New Year, tune in to hear about Jyotsna’s tried and true strategies to kick off 2018 with a bang. Happy holidays from the entire Happy Self Publishing team and see you next year!

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Ep 047: Joshua Lisec: How to re-purpose content you’ve already written into a book?

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For episode 47 of the Happy Self Publishing show, we sat down with Joshua Lisec – bestselling international ghostwriter, content marketer and president of Entrepreneur’s Wordsmith LLC. Joshua uses his marketing and copywriting superpowers to help clients create influence and has ghostwritten over 20 books so far, as well as original copy across 50+ countries. He shared his invaluable insights for how business owners, influencers and bloggers can repurpose the content they’ve already spent time and energy creating into a successful book, instead of starting the book-writing process from scratch!

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