What are the Best Types of Lead Magnets for a Book? Nick Loper

With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before.

As such, marketers are having to step up their game and create increasingly compelling lead magnets to persuade users to hand over their email address.

Straight from the horse’s mouth: Nick is an author, entrepreneur, and a lifelong student in the game of business. His latest role is as Chief Side Hustler at sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs.

He’s been making his living online since before it was cool. Along the way he’s picked up a thing or two about small business, marketing, and outsourcing — and is happy to share the experience with fellow entrepreneurs and those working hard to make their side hustle dreams a reality.

As the host of the top-rated Side Hustle Show podcast, Nick explores a different business idea each week and helps listeners discover the path to new job-free income streams.

Read More

How to Use Your Book to Create a Corporate Workshop – Alison Sigmon

If you’ve written a book, or if you’re considering writing a book, then you’re probably well aware of the phrase, the money’s not in the book And maybe you’re even a little worried about whether it’s financially worth your while to write your book? Well, unless you are already well-known, or you have a big email list, then it’s true that you won’t make a fortune from your book. Or at least from your book directly.

Most authors use their book to bring them other business — and creating corporate workshop is just one way to add an additional source of revenue onto any writing or client income.

Read More

The Perfect Title

The title is the first piece of information someone gets about your book, and it often forms the reader’s judgment about your book. The title is the first thing the reader sees or hears about your book—even before the cover in most cases—and getting it right is possibly the most important single book marketing decision you’ll make (even though most people don’t think about it as marketing). Let’s be clear about this: A good title won’t make your book do well. But a bad title will almost certainly prevent it from doing well.

We think of authors as masters of words. Yet dozens of authors have the feeling that they are inadequate… that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.

Creating a great title and subtitle for a non-fiction book is a real talented art. It’s common to spend hours together to tease and squeeze the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. Try to listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When you get it right, the response from the client is truly rewarding. That’s when you know the title is a winner.

Read More

Social Media Strategies That Authors Use To Promote Their Book

For most authors, those days when they could write their book, hand it to their agent, and let the publisher do the work of writing, editing, publishing, distributing, and marketing it is long gone. Authors today are turning to self-publishing to get their work into the hands of readers. In addition to wearing their writer’s hat, self-published authors need to do just about everything that goes into packaging, marketing, and selling books, like building an author platform. And one of the most powerful ways to build an author platform today is through social media. Social media lets authors engage directly with readers and build a tribe of loyal fans from just about every country on earth.

Here are 10 social media strategies successful authors use to engage with readers — and sell more books: Read More

How to Create a Book Launch Team

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

Why do you need a book launch team? Building a great launch team is a sure shot to a successful book launch and for the long-term success of your book. However, how and where do you find people who are passionate about your book and want you to succeed as much as you do? In this video, let our founder, Jyotsna Ramachandran shares the steps you need to build a great team that she used on her own book launches.

If you’re interested in finding out more about how book launches work and you want to learn more about book publishing, please go to www.askjyotsna.com and click ‘Get Started.’

Read More

Amazon Bestsellers

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

Previously, we shared the truth behind hitting the best-seller charts including NYTimes, The Wall Street Journal, etc. For first-time authors, it is important to focus getting into the Amazon bestseller chart, but what does it take to achieve this?

In our newest video, we revealed our strategies and tactics that will guarantee your book’s position at the top of Amazon’s bestseller lists in several different categories.

PS. If you’d like to discuss your book launch with us please visit, www.happyselfpublishing.com/scheduler and we look forward to speaking with you.

Read More

Bestseller Lists Decoded

Click the play button on the podcast player below to listen to the episode. You can also download the episode and listen to it later.

Most of the first-time authors dream to become a bestselling author but what does ‘bestselling author’ really mean?  In this video, let our founder, Jyotsna Ramachandran clear up the confusion for you. She also tackles some of the important bestselling list and what it takes to be included in these.

If you want to know how we can help you to achieve your vision of becoming a bestselling author, please head to https://www.happyselfpublishing.com/scheduler and schedule a call with us, we’ll help you to create a plan on how to achieve your goals.

Read More