The Perfect Title

The title is the first piece of information someone gets about your book, and it often forms the reader’s judgment about your book. The title is the first thing the reader sees or hears about your book—even before the cover in most cases—and getting it right is possibly the most important single book marketing decision you’ll make (even though most people don’t think about it as marketing). Let’s be clear about this: A good title won’t make your book do well. But a bad title will almost certainly prevent it from doing well.

We think of authors as masters of words. Yet dozens of authors have the feeling that they are inadequate… that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.

Creating a great title and subtitle for a non-fiction book is a real talented art. It’s common to spend hours together to tease and squeeze the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. Try to listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When you get it right, the response from the client is truly rewarding. That’s when you know the title is a winner.

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How Can Authors Start a Podcast?

Podcasts are more relevant than ever. As an author you likely have a story to tell, expertise to share, and a unique perspective to discuss. You may want to consider creating a podcast as a vehicle for reaching readers and strengthening your platform. Here’s a beginner’s guide on how to start your own author-hosted podcast.

What is a Podcast?

A podcast is an audio file that can be streamed and distributed through the internet. This format can include talk shows, radio shows, interviews, lectures, and more, covering a wide variety of topics. One of the main benefits of podcasts is that they can be accessed on demand, meaning listeners can tune in at their convenience.

The first step in starting a podcast is similar to writing and publishing a book—you have to set goals and understand what it takes to reach them:

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2 Ways to Convert Readers into Customers

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We often ask our clients why they want to be an author. Most of the answers we get would be to gain authority, positioning themselves as leading experts in their industry. They hope to use their published books as calling cards to attract new customers in availing the services they offer. The question now lies on how they will convert their readers and followers into customers.

In our new video, we share with you the two effective ways to successfully convert your readers into life-long customers which will pave your way to becoming a successful author and entrepreneur.

P.S. If you would like to discuss your book publishing with us, go to askjyotsna.com and click on ‘Get Started.’

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How to Create a Book Launch Team

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Why do you need a book launch team? Building a great launch team is a sure shot to a successful book launch and for the long-term success of your book. However, how and where do you find people who are passionate about your book and want you to succeed as much as you do? In this video, let our founder, Jyotsna Ramachandran shares the steps you need to build a great team that she used on her own book launches.

If you’re interested in finding out more about how book launches work and you want to learn more about book publishing, please go to www.askjyotsna.com and click ‘Get Started.’

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Bestseller Lists Decoded

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Most of the first-time authors dream to become a bestselling author but what does ‘bestselling author’ really mean?  In this video, let our founder, Jyotsna Ramachandran clear up the confusion for you. She also tackles some of the important bestselling list and what it takes to be included in these.

If you want to know how we can help you to achieve your vision of becoming a bestselling author, please head to https://www.happyselfpublishing.com/scheduler and schedule a call with us, we’ll help you to create a plan on how to achieve your goals.

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How To Create 1 Month’s Content In 4 Hours

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Do you aim to attract and convert your followers into clients? Content marketing is the key, however, if you don’t have a game plan and a method to organize and manage things, you will burn out as quickly as you start.

In this video, our founder Jyotsna Ramachandran shares a system on how to generate one month’s worth of content by just spending 4 hours a month. She also shares tips to help you avoid the paralysis that is “overwhelm” and a strategy on how to focus on producing awesome content that your target audience will love you for.

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