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As many author-entrepreneurs know, your book sales typically won’t be your greatest source of income! As such, it’s important to think of different ways that writing a book can ultimately generate profit for your business. In episode 26 of the Happy Self Publishing Show, we spoke with Alison Sigmon to learn about how she used her bestselling book, Delivering Bad News In Good Ways, to start conducting corporate workshops. Join us as Alison shares her tips for developing content, partnering with corporations to get your message across, pitching your skills and leveraging your professional relationships to make your workshop goals become reality.
As the bestselling author of Automate Your Routines, Guarantee Your Results, Kathryn Jones has helped countless entrepreneurs and professionals increase their productivity, achieve their goals and automate tasks in order to focus on the bigger picture. Since self publishing her book, it has hit Amazon’s bestseller list and helped propel her business, Automate Academy, to new heights. We recently sat down with her to learn more about how writing a book helped Kathryn grow both personally and professionally, as well as which tidbits of advice she would give to new authors hoping to do the same.
One of the most recurring comments we hear from the entrepreneurs we meet is how much they’d love to write a book, yet what little time they have to do so. Many of them wonder if taking their focus away from running their business in order to finally finish their book will actually be worth it in the grand scheme of things.
Well, judging by some of the world’s biggest entrepreneurial names – we’d have to say a BIG yes. It’s no secret that notable leaders such as Tony Robbins, Guy Kawasaki and Gary Vaynerchuk found significant success thanks to the invaluable content they provided to the public via their books.
Here are five reasons why you should take a page out of their books (no pun intended!) and write one of your own.
In today’s ever-expanding digital era, it’s no longer enough for authors to only write a book. Sure, you might have written the very best book within your niche, but your sales will eventually lose momentum unless you start producing accompanying content to blast to your audience via newsletters, e-mail marketing automations, your blog, social platforms and more!
Why is a carefully curated content strategy so important for authors?
It’s one thing to write a book, but another to write a book that people will actually want to read.
With thousands of new books being self-published every single day, how do you decide on a topic that will draw in an audience’s interest, set itself apart from the pack and sell?
Deciding on your book’s topic is no easy feat. As an author, you’ll be tied to your work for life – so it had better be good! And you’ll be investing months of your time into the process of writing it, so you should be prepared to spend months living, breathing and dreaming of your subject.
Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!
Writer’s block and procrastination are two of the chief nuisances we hear about in our clients’ lives on a regular basis. From hitting a creative wall and being seemingly unable to move forward from it or relentlessly avoiding deadlines, these two grievances are easily the greatest obstacles that most authors face. We’ve all been there at some point or another, and have paid close attention to what works and what hasn’t while trying to get ourselves out of the unproductive mess we’ve found ourselves in.
Luckily, there are a couple of habits you can avoid in order to make the writing process easier for yourself – even if you’re predisposed to avoiding any and all forms of project commitment like the plague. Read More
With the online learning sector projected to generate over USD 100 billion in 2017, virtual education is in its prime. People feel a lot more comfortable spending money for educational purposes online than they once did, and this mindset shift has paved the way for 95% of American universities to start offering e-learning outlets, as well as for a variety of bloggers and professionals to begin adapting their content into online course format.
As busy schedules take precedent in our daily lives, many of us find ourselves too busy to read much between all of the projects we’re juggling at any given moment. At Happy Self Publishing, we’re a huge fan of podcasts – we can put them on while working, running errands or simply just multi-tasking like the productive bunch we are! Not only are they efficient, but they allow us to learn and absorb as we’re checking items off our seemingly endless to-do lists. Read More
Many first-time authors spend a lot of time and effort on their books – and understandably so! – yet neglect to provide enough thought towards what they’ll try to accomplish on the back end of things once their book has launched.