Appearing on podcasts can easily become one of the single most effective efforts in your book marketing plan. With over 200,000 podcasts being recorded in the United States alone, the medium is a relatively new marketing platform that easily enables authors (or any other professional) to reach a wider audience than they ever would on their own digital channels. Many authors report seeing an instant spike in their Amazon sales after being interviewed by a podcast host, made possible especially by the fact that hosts select their guests based on whether or not the discussion would be of benefit to their audiences. In short, podcast hosts have already done the extra legwork of exploring a niche, building an audience and figuring out what they do and don’t respond to. All you have to do is show up, talk about your book and engage them!
Writer’s block and procrastination are two of the chief nuisances we hear about in our clients’ lives on a regular basis. From hitting a creative wall and being seemingly unable to move forward from it or relentlessly avoiding deadlines, these two grievances are easily the greatest obstacles that most authors face. We’ve all been there at some point or another, and have paid close attention to what works and what hasn’t while trying to get ourselves out of the unproductive mess we’ve found ourselves in.
Luckily, there are a couple of habits you can avoid in order to make the writing process easier for yourself – even if you’re predisposed to avoiding any and all forms of project commitment like the plague. Read More
With the online learning sector projected to generate over USD 100 billion in 2017, virtual education is in its prime. People feel a lot more comfortable spending money for educational purposes online than they once did, and this mindset shift has paved the way for 95% of American universities to start offering e-learning outlets, as well as for a variety of bloggers and professionals to begin adapting their content into online course format.
As busy schedules take precedent in our daily lives, many of us find ourselves too busy to read much between all of the projects we’re juggling at any given moment. At Happy Self Publishing, we’re a huge fan of podcasts – we can put them on while working, running errands or simply just multi-tasking like the productive bunch we are! Not only are they efficient, but they allow us to learn and absorb as we’re checking items off our seemingly endless to-do lists. Read More
Many first-time authors spend a lot of time and effort on their books – and understandably so! – yet neglect to provide enough thought towards what they’ll try to accomplish on the back end of things once their book has launched.
Quite simply put – Amazon Kindle SEO is the process of using keywords to have your book rank higher in Amazon search results than other books. And chances are, if you’ve put the blood, sweat and tears into writing a book…you’re going to want readers to find and buy it!
Once authors understand what should be outsourced and what shouldn’t (see our previous blog post – How the 3 List System Can Boost Author Productivity), they should learn HOW to outsource it in order to get the best value for the money they’ve invested. In our profession, we see a lot of our clients try to outsource components of their self-publishing process and – to be perfectly honest – fail miserably.
The end to end process of self-publishing a book is a great deal of work to take on, even for the most seasoned of authors. Throughout our experience working with new or recurring clients, we’ve witnessed firsthand just how overwhelming it can be, with many asking the same question: where do I start?!
You’re hoping to write a book, but you just can’t justify the cost of publishing it. Whether you’ve recently started up a business and are tight on funds or are struggling to see how you’ll make a return on your investment, we completely get it – publishing can cost A LOT. Read More
As an entrepreneur, the learning curve never ends. We’re all only human – meaning that none of us can be great at absolutely everything naturally! While one person’s innate talents might involve a knack for coming up with creative business ideas, another could excel at accounting. We all have our strengths and weaknesses, and newfound entrepreneurs work especially hard at improving their flaws in order to try to successfully tackle it all – especially in the early stages of a startup or business.
From boosting your confidence levels to learning how to stand out from the competition in a crowded marketplace, there is a neverending number of lessons to be had in the realm of entrepreneurship. When I first founded Happy Self Publishing, I absorbed any material I could find about e-mail marketing, building a client base and balancing a social life with a burgeoning business.
Here are ten of the best books I’ve encountered along the way that are a must-read for new or even veteran entrepreneurs.
- Ep 003: Dave Chesson: How to pick the right keywords to improve your book’s searchability?
- Ep 001: Kenneth Cheadle: How to organize a book launch event?
- Ep 017: Hynek Palatin: How do I ensure that my book is well-formatted?
- Ep 007: Scott Allan: What’s the best way to get reviews for your book as soon as you launch it?
- Ep 005: Chandler Bolt: How to effectively run a free shipping launch of your physical book?